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Best foot forward: Lynne McCusker's bold branding for a new retro shoe store

Creative Boom

I began my career at promotional marketing agency This Is BD , working on promotional and experiential projects for Arla Foods, Diageo and The Famous Grouse. The city has always had a thriving second-hand and vintage clothing market, and the West End, particularly, is well known for quirky stores.

Brand 537
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10 Creative Marketing Strategies to Drive Success

Inkbot Design

10 Creative Marketing Strategies to Drive Success In today's fast-paced world, audiences are more connected than ever, interacting with each other on an incredible range of platforms and mediums. Indeed, the pressure has never been higher for marketers to create campaigns that truly connect with their audiences.

Marketing 145
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15 Local Business Marketing Ideas to Find New Customers

Inkbot Design

15 Local Business Marketing Ideas to Find New Customers. Local Business Marketing is a marketing strategy that includes advertising your business in your community. Then again, perhaps you've used every marketing technique imaginable, but your business is still struggling. 15 Best Local Business Marketing Ideas.

Marketing 145
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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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How to Build a Brand on a Small Budget

Inkbot Design

This is why: Establishes Trust: A strong brand creates credibility with your market. Share it on your About page, sprinkle it into marketing messages, and use it to build emotional connections with consumers. Exploit Influencer Marketing (Cheaply) You do not have to ally with mega influencers to create an impact.

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50 insanely creative and stunning packaging designs

Canva

it’s still just water, but it’s different than anything else on the market, and it’s sure to grab your attention. Creative Guerrilla Marketing/Scholz & Friends. Creative Guerrilla Marketing/Dennis Evers. Creative Guerrilla Marketing/Reynolds and Reyner. Creative Guerrilla Marketing/Raewyn Brandon.

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Michelle Mattar of Practice on brand building in the post-lockdown era and donating Fridays to meaningful work

Creative Boom

We then used our Fridays to research sustainability and, as an internal group activity, create marketing materials to spread the good word. A guerrilla initiative like this, and the power of a small group of people coming together with a purpose, truly sparks creativity.

Brand 356