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Magpie turns to AI to generate 'irreverent' imagery for cocktail bar Lyaness' brand refresh

Creative Boom

Magpie Studio has worked with renowned mixologist Ryan Chetiwaradana (aka Mr Lyan ) a hell of a lot over the years, but in very 2023 fashion, its newest work for the cocktail wizard was created using AI. AI hasn't been without its controversies, of course. As is becoming increasingly evident, AI tools are only as good as their prompts.

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Where the creative industry is heading, and how to survive the next 15 years

Creative Boom

Image licensed via Adobe Stock The creative industry is changing fast under the onslaught of AI. The threat and opportunities of AI We won't beat around the bush. The rise of AI and other emerging technologies is going to reshape the creative industry in dramatic ways. Tech, especially AI, is disrupting things.

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How I used AI to design brand-aligned illustrations

UX Collective

Can AI support brand consistency in design? My experience with Midjourney in capturing Lemonade’s iconic style. Designing user interfaces, experiences, and products? This got me wondering — could Midjourney and today’s AI capabilities actually fill in my gap in illustration skills? No problem.

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OHMY positions amra as the 'north star' of the digital royalties industry

Creative Boom

Although amra is a world-leading royalties platform, its former brand was not up to scratch with its offer, according to OHMY design director Tom Grant, and so the studio set out to create a brand and digital experience to match their ambitions. The solution, then, was AI – a tool both loved and feared by creatives.

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'Equal parts control and equal parts serendipity', Sanchit Sawaria's new project creates images from a machine

Creative Boom

Gan Experiments © Sanchit Sawaria. "My Named Gan Experiments, the designer first stumbled across a tool called GauGau by NVIDIA, which "is still in its beta stage," he says. "It The final image, then, is made from the discriminator, and the viewer cannot tell which one is real or generated. Gan Experiments © Sanchit Sawaria.

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'The design world can do better': Jessica Strelioff and Danielle LaRoy of brand studio Goodside

Creative Boom

As a strategist and designer, we developed our own way of working, weaving our visual and verbal disciplines together to create these full-of-life brand experiences for folks like Google, Instagram, Patagonia and Robinhood. Using AI One of the biggest changes the industry's seen this year has been the rise of AI.

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10+ Best AI Tools for Graphic Designers & Content Creators

Just Creative

Despite the widespread belief that AI will kill off creativity , it has repeatedly proven them wrong by assisting and improving the work of designers and content creators all over the world. Our way of life, business operations, and more areas where using AI were once deemed science fiction are now significantly impacted by it.