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Graphic designers share their top tips for choosing the right fonts

Creative Boom

Fonts are a key memory structure in building brand recognition," notes Darren Richardson, co-founder and creative director at Gardiner Richardson. "So So Daan Hornstra , co-founder and brand design lead at TIN, is a big fan of "try before you buy". Innovator Grotesk Collection by Yep! Think of it as the brand's handwriting.

Fonts 468
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YumBun’s 'optimistic' new look features a 'bunrise' and a mascot called Bowie

Creative Boom

The studio started working with YumBun founder and CEO Lisa Meyer on the project in November last year. How&How co-founder and Creative Director Cat How designed the original Yum Bun logo when the brand launched 15 years ago. "It The custom Yum Bun word mark is based on the font Ogre Mono Grotesk by Brazil-based Leme Studio.

Branding 526
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Monotype partners with Sharp Type to add 27 font families to library

Creative Boom

Founders Lucas Sharp and Chantra Malee Exclusive to Creative Boom: Boutique digital type foundry at the vanguard of contemporary typeface culture and design finalises asset sale today. The collection includes superfamilies such as Sharp Sans, Sharp Grotesk Global, and Beatrice.

Fonts 488
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elevenfiftyfive turns 15 and receives collage-like rebrand from Studio Moross

Creative Boom

Used throughout is PFA Typefaces' Haben Grotesk – in both the logo and across the typography – lending its beautiful inky-bleedy/sharp graphic edges to the work and mirroring nicely with other moments throughout the identity.

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How Chronica is helping EMIF battle disinformation with design

Creative Boom

"We collaborated with their founding partners, the European University Institute and the Calouste Gulbenkian Foundation, in developing the brand identity system, digital platform and communication materials," explains Cronica founder Sérgio Cameira.

Media 338
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Wildish & Co. rebrands Spacemade, a flexible workspace company

Creative Boom

founder and managing director Sam Fresco. When it comes to typography, headlines are cast in the neo-grotesk font Aeonik, with bold weight in all caps; this "exudes a direct and simple tone of voice," says Jack. There's a difference between a logo and some nice brand fonts and a design system," explains Wildish & Co.

Brand 485
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How Cronica is helping EMIF battle disinformation with design

Creative Boom

"We collaborated with their founding partners, the European University Institute and the Calouste Gulbenkian Foundation, in developing the brand identity system, digital platform and communication materials," explains Cronica founder Sérgio Cameira.

Media 284