How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'
Creative Boom
OCTOBER 21, 2024
The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. For the latter, AI, Alphabet worked on refreshing the visual identity for Sova Assessment, an AI-driven platform helping companies streamline talent acquisition.
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