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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains. For the latter, AI, Alphabet worked on refreshing the visual identity for Sova Assessment, an AI-driven platform helping companies streamline talent acquisition.

Branding 435
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Why motion is the future of brand identity, and how to do it right

Creative Boom

These remain crucial, of course, but they're no longer sufficient by themselves. For tech refurbishment platform Back Market , for instance, motion identity became more than just animation: it was a dynamic way to embody the company's commitment to sustainability. Transcending decoration Let's start by taking a step back.

Branding 449
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How Falmouth University's online MAs are helping creatives find their true voice

Creative Boom

Falmouth has 120 years experience delivering creative education, but we're not just taking our campus-based courses and putting them on video call," explains Bryan. "We Exploration and risk-taking So, what of the courses themselves? I had some very simple but life-changing epiphanies throughout the course that still stay with me today."

Education 355
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How The Designers Foundry went from side project to global type provider

Creative Boom

Since then, of course, the marketplace has become super-crowded and competitive. This practical outlook reflects TDF's understanding of market realities. From its origins as a simple online store to becoming a globally recognised foundry, Daniel's journey embodies the evolution of digital typography itself.

Fonts 459
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. My favourite artists often combined text and images: Jenny Holzer, Ed Ruscha, Lorna Simpson and, of course, Barbara Kruger, making her explosive work. Can Marketing Save the Planet?

Brand 433
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The Top 5 Digital Marketing Online Courses on Domestika

We And The Color

With this selection of the 5 best digital marketing online courses, you will learn all the skills and knowledge you need. If you’re looking to break into the digital marketing industry, or simply want to learn more about the field, then you’ll need to know about the best online courses available.

Marketing 145
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Six recommended courses to help you refine your creative skills this September

Creative Boom

The perfect time, in short, to take a new course and learn some fresh skills. There are lots of courses that apply the same academic rigour to their teaching but deliver lessons online at a time of your choosing. In this article, we present six handpicked courses that will ignite your creativity and elevate your craft.