Creative Boom

OCTOBER 27, 2024

The studio's emphasis on evolving brand experiences has helped numerous global businesses navigate changing markets successfully. For example, during the pandemic they redesigned the D&AD Annual as a digital-only publication , in a way that gave more access to images and video content than had been possible in print.

Arts and Crafts 545

Arts and Crafts Client Brand Branding 545

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

Web Design 246

Web Design Web Design Arts and Crafts Digital 246

Creative Boom

FEBRUARY 20, 2025

A key addition to the visual identity is DNEG Script, a custom typeface developed in collaboration with French digital type foundry Lift Type. "We DesignStudio also worked on DNEG's new website, which is much more than just a digital facelift. A rebrand isn't just about a new logo or digital experience," says Di Cola.

Animation 284

Animation Digital Brand Branding 284

Creative Boom

DECEMBER 11, 2023

For Life", an 85th anniversary campaign for the iconic luxury retailer. To celebrate its 85th anniversary, it approached Defy , an independent Philadelphia-based marketing company that's been quietly churning out unique angles for powerhouse global clients such as Nike, Ricoh, Comcast, Ritz Carlton, Wilson Sporting Goods and AmeriGas.

Sports 497

Sports Client Photography Digital 497

Creative Boom

NOVEMBER 7, 2023

New York's leading cannabis dispensary, Gotham , is rolling out (forgive the unintended pun) a new campaign that hopes to redefine how we think of marijuana today. Hitting street and subway posters plus digital screens this week, the ads are centred around how it greets customers at its flagship store in Lower Manhattan's East Village.

Photography 531

Photography Digital Education Artist 531

Creative Boom

JULY 12, 2024

Leo Burnett's nostalgic campaign harks back to a time when the fast food chain's birthday parties were in high demand. For those who love a good helping of nostalgia, that era is now honoured once more in a campaign to celebrate the fast food chain's 50th anniversary. At least, that was what I thought back then.

Print 482

Print Digital Patterns Branding 482

Creative Boom

FEBRUARY 10, 2025

Stories of brands using AI in their latest campaign have become a daily occurrence. AI is now embedded in our everyday digital tools and being heavily pushed by Google, Adobe, and social media platforms. It can help us with our email, accounting, and marketing and will become an essential tool for running a small business. "If

Illustrator 370

Illustrator Illustration Arts and Crafts Freelance 370

Creative Boom

MARCH 12, 2024

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The rebrand launches today alongside a new global creative campaign created via Wolff Olins' sister creative agency AMV BBDO centred around the concept of play.

Sports 541

Sports Branding Brand Portfolio 541

Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. So we were intrigued to see that LG Electronics' latest campaign takes a defiantly optimistic tack. Logo and colour palette The new brand is being applied across all physical and digital customer touchpoints.

Branding 482

Branding Brand Digital Advertising 482

Creative Boom

MARCH 12, 2025

LinkedIn's latest campaign, created by VCCP, speaks directly to Gen Z professionals facing career restlessness. LinkedIn's latest campaign, Got Itchy Feet?, The campaign, developed by VCCP, features three episodic films in which workers' inner monologuespersonified by their own sock-clad feetvoice their career doubts.

Entertainment 243

Entertainment Digital Theme Presentation 243

Creative Boom

APRIL 30, 2024

The rebrand includes a refreshed visual identity, a new feature entitled Opening Moves, and a global marketing campaign aimed at reinvigorating the online dating experience for women. We have always taken our lead from the amazing women in our community," says chief marketing officer Selby Drummond.

Marketing 468

Marketing Marketing Illustrator Illustration 468

Creative Boom

MARCH 29, 2022

Now Vestiaire Collective has partnered with the multi-award-winning creative agency Droga5 London on a new campaign to promote this brand philosophy. Central to the campaign is a collective of brand ambassadors with a difference: they're all puppets made from recycled clothes.

Fashion 539

Fashion Marketing Marketing Brand 539

Creative Boom

NOVEMBER 7, 2023

New York's leading cannabis dispensary, Gotham , is rolling out (forgive the unintended pun) a new campaign that hopes to redefine how we think of marijuana today. Hitting street and subway posters plus digital screens this week, the ads are centred around how it greets customers at its flagship store in Lower Manhattan's East Village.

Photography 448

Photography Digital Education Artist 448

Creative Boom

APRIL 21, 2024

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. Her campaigns for Coca-Cola at the E.U. in 2017 to provide children with equal access to digital learning.

Agency 501

Agency Marketing Marketing Branding 501

Creative Boom

OCTOBER 31, 2023

He's since worked on several global campaigns and for well-known international brands, including Disney+ and Apple TV+. Having built much of his career designing creative marketing for movies and TV series, from digital and social media campaigns to one-sheets and OOH, this has posed a big problem. "As

Freelance 465

Freelance Freelance Graphic Design Graphic 465

Creative Boom

MARCH 14, 2024

A new campaign led by adam&eveDDB is attempting to change all that. So adam&eveDDB recently launched an innovative campaign that hones in on exactly why the V&A is so great. Passion project Designed to resonate with niche passions, the campaign is based on the tagline "If you're into it, it's in the V&A".

Media 465

Media Fashion Exhibition Digital 465

Creative Boom

OCTOBER 15, 2023

Well, Amazon is now out to 'disrupt' that market, too, as they like to put it. The tech giant has just launched an advertising campaign in London to promote it. And while we're not jazzed about the effect the service itself may have on local traders, the campaign itself is absolute genius. Yes, Amazon has physical stores.

Agency 481

Agency Manufacturing Media Digital 481

Creative Boom

APRIL 10, 2024

Although the 200-year-old brand has a notable 96% awareness, JKR identified how it needed to evolve to tackle the new challenges, looking at every aspect of brand interaction, including physical, digital, and tonal elements. The partnership perfectly allows the campaign to embody 'For Every Kind'."

Animation 525

Animation Sports Brand Branding 525

Creative Boom

OCTOBER 1, 2023

A new campaign for The Improv comedy club chain by Here Be Dragons has a lesson to teach anyone who works in advertising. So it's strange, really, that creatives don't make more use of FOMO in their advertising campaigns. We all know that FOMO ('Fear of Missing Out') is a powerful psychological motivator.

Marketing 459

Marketing Marketing Advertising Advertising 459

Creative Boom

DECEMBER 10, 2023

We chat with Rapha Abreu, VP of design at The Coca-Cola Company and Kristie Malivindi, creative director at John Knowles Ritchie, to learn how they collaborated on a new holiday campaign identity for the world's most popular beverage. And this new global toolkit is a stylish combination of nostalgia and modern design.

Fonts 478

Fonts Illustrator Illustration Typography 478

Creative Boom

JUNE 16, 2024

Spotify Mix will be used across all its apps, desktop experiences, branding and marketing materials moving forward. New typographic direction Thomas Huygen, Chief Marketing Officer at Spotify, expresses his enthusiasm for the new typographic direction. "At From what we've seen so far, it's going to do a brilliant job.

Arts and Crafts 459

Arts and Crafts Fonts Marketing Marketing 459

Creative Boom

OCTOBER 6, 2024

So, whether you're a designer, a marketing executive, or a content creator, understanding these trends is crucial—it's vital in an increasingly competitive digital landscape. Similarly, for businesses involved in virtual events or digital experiences, 8D audio can add an extra layer of immersion, enhancing the overall user experience.

Brand 482

Brand Branding Digital Artist 482

Creative Boom

MAY 17, 2023

To strike a chord with a younger, culturally curious and digital-minded audience, it required a new visual identity that could break free of the elitist connotations attached to classical music and amplify the full diversity of experiences the Philharmonie has to offer. Surprise in every note."

Animation 523

Animation Digital Brand Branding 523

Creative Boom

JUNE 5, 2024

With brands having so many different touchpoints across so many different and varied global markets, maintaining consistency while allowing flexibility for local adaptations can seem like a monumental challenge. These range from general marketing assets to templates the HR team uses to create job post adverts for social media.

Branding 504

Branding Brand Templates Marketing 504

Creative Boom

JULY 15, 2024

A new ad campaign crafted by London agency Don't Panic highlights the issue in the wake of the general election. Hard to ignore A certified B-Corp, Don't Panic is a strategy and creative agency in London specialising in creative marketing and advertising campaigns that inspire action. Sixteen years is a long time.

Media 469

Media Agency Travel Advertising 469

Creative Boom

APRIL 13, 2023

JKR was brought in to work with the company in order to help Nordstrom Rack stand out in a "competitive and loud" off-price retail market with a new brand identity that would help attract new customers and better connect with existing ones. "As The old logo next to the new one

Brand 540

Brand Branding Digital Marketing 540

Creative Boom

APRIL 21, 2024

The famous wordmark is distorted and destroyed in an eye-grabbed new ad campaign led by WPP Open X. So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight.

Advertising 468

Advertising Advertising Digital Brand 468

Creative Boom

JUNE 8, 2023

Digital Design of the Year 2023: Readymag Designers who don't have coding skills are always looking for tools that can help, but sometimes those tools can be very restrictive. Readymag offers huge creative freedom while still being easy to use: a case of squaring the circle that won this year's Digital Design of the Year award.

Inspiration 541

Inspiration Graphic Design Arts and Crafts Exhibition 541

Creative Boom

JUNE 22, 2023

There, I worked in the marketing department, creating various materials, including digital campaigns, packaging design, concepts for product photoshoots, and more." I have also further developed my digital technique to complement my analogue style better.

Illustrator 501

Illustrator Illustration Freelance Freelance 501

Creative Boom

OCTOBER 31, 2023

The thinking behind the campaign This kind of thinking was at the heart of the creative campaign to promote the new courses, explains Lauren Bowling, graphic designer at AUB. This game-changing philosophy lies at the heart of AUB's new campaign, she adds. We wanted to convey the feeling of having your own voice."

Art 487

Art Agency Graphic Design Animation 487

Creative Boom

APRIL 16, 2023

Creative studio DNCO has created a national campaign for San Francisco, aiming to "change perceptions" of the city and help bring new businesses and investment to the area. Drawing on these findings, the campaign is based on the concept 'make your place in the future, make your future San Francisco' – an invitation to everyone worldwide.

Filmmaking 507

Filmmaking Animation Print Marketing 507

Creative Boom

OCTOBER 7, 2024

The British bank unveils a massive multi-channel campaign, led by adam&eveDDB, to launch its spruced-up mobile app and updated brand identity by Wolff Olins. Today, the UK's biggest retail and commercial bank kicks off its most ambitious multi-channel campaign yet. But this isn't just any old campaign.

Brand 368

Brand Branding Media Advertising 368

Graphic Design Junction

JULY 4, 2024

The digital marketing landscape is a constantly evolving beast. As we navigate 2024, several key trends are poised to reshape how businesses connect with their target audience and achieve marketing goals. The Rise of AI-Powered Personalization: Artificial intelligence (AI) is no longer a futuristic concept in marketing.

Marketing 283

Marketing Marketing Digital Production 283

Creative Boom

JANUARY 28, 2025

The Workroom founder Brigid McMullen also throws "strategy" into the bin, claiming that people use it without specifying which kind of strategy they mean (business, creative, digital who knows?!). But in a world where every other campaign is labelled as "brave" or "fearless," those terms have started to feel like a marketing ploy.

Client 468

Client Marketing Marketing Branding 468

Creative Boom

SEPTEMBER 19, 2024

PayPal, the global leader in digital payments, has unveiled a striking new identity designed by Andrea Trabucco-Campos and his team at Pentagram. With so much of PayPal's use tied to digital interactions, Pentagram created an animation style based on the actions users perform daily—tapping, swiping, and flipping.

Digital 536

Digital Brand Branding Advertising 536

Creative Boom

JANUARY 28, 2025

Gen B will be the most tech-savvy demographic yet and will use digital platforms effortlessly for communication, learning, shopping and more. Most creative assets and campaigns will be tailored to individual preferences, locations, moods, etc. We believe that generational marketing can be one of the biggest mistakes brands make.

Education 243

Education Brand Branding Digital 243

Graphic Design Junction

JULY 22, 2024

In 2024, digital marketing continues to evolve at an unprecedented pace, shaped by technological advancements and changing consumer behaviors. This article explores the latest trends in digital marketing , providing insights into how companies can stay ahead in a competitive landscape.

Marketing 304

Marketing Marketing Digital Advertising 304