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Lazy Tan prioritises safety over sun with new brand by Derek&Eric

Creative Boom

The studio designed some shady graphics that show you can get a tan without the hassle or harm to your skin. Your clothes look better, and your skin is glowingit's like having an added layer of confidence. Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula.

Branding 352
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DesignStudio's creates a new luxury hotel brand for TUI Group, The Mora

Creative Boom

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. But if you've been away a few times in your life, you also know that in practice, holidays aren't always so perfect in reality. They dubbed this brand idea 'Follow your mood into the moment'.

Branding 474
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Extreme Reach becomes XR as Athletics rebrands video production and management platform

Creative Boom

The fresh brand identity reflects the power of a new global unified creative and delivery platform to entertainment industry brands. Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach. More than half a billion creative brand assets are managed in XR's enterprise platform.

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How to differentiate yourself as a creative in a saturated market

Creative Boom

So it's more important than ever to carve out your unique voice as a creative. Nowadays, offering something distinctive and different to your rivals isn't just an optional strategy—it's a necessity. How to find your voice So, where do you start? Identifying what makes you different starts by tapping into your original voice.

Marketing 458
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The Curation Paradox: new Stocksy report challenges algorithmic sameness

Creative Boom

In an era of overwhelming visual content, a new report from the artist-owned cooperative Stocksy offers a roadmap to authentic curation and meaningful differentiation. The findings are simultaneously sobering and empowering for designers seeking to differentiate their work. Us too and it seems we're not alone.

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17 Professional Brand Visual Identity and Logo Design Examples

Graphic Design Junction

A brand’s visual identity encompasses all the elements that represent your business in a visual form. Nowaday building a professional brand visual identity is more critical than ever before. Your brand’s visual identity serves as the face of your company, making it the first point of contact with potential customers.

Branding 344
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10 Top Visual Trends for 2025

Graphic Design Junction

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape. Dive in and transform your designs!