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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. And just like her lifestyle, her work bridges Eastern and Western cultures. My family also played a big role.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. DNCO DNCO is a London and New York-based creative studio specialising in place branding.

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The 20 illustrators inspiring us the most in 2025

Creative Boom

From Paris to La Paz, London to São Paulo, these artists are using their platforms to tackle social issues, celebrate cultural diversity and remind us of the irreplaceable magic of human hands at work. Her practice spans editorial illustration and animation, with a particular focus on projects that celebrate diversity and cultural heritage.

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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

Marks' approach was rooted in local consumer insight and cultural semiotics. This project is a clear example of what Marks does best: combining brand strategy, semiotics, structural design, and storytelling into a cohesive, culturally attuned identity.

Portfolio 341
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Without Studio redesigns Sodexo's billion-dollar US dining offer with One&All, a celebration of collegiate diversity

Creative Boom

"We had to balance scale and personal relevance and do it all in a way that feels authentic to campus culture." They needed a unified identity system that could appeal to Gen Z, accommodate a wide spectrum of dietary, cultural and religious needs, and work across hundreds of independent university administrations.

Branding 345
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Campbell Hay crafts new place brand for Islington Square

Creative Boom

It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it. While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation.

Branding 408
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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Throughout its 40-year legacy, Biti's has been deeply tied to Vietnam's cultural and economic development, not only as a brand but as a symbol of national identity and resilience.

Branding 195