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Meet the artist behind the cover of this year’s Booker Prize winner

Creative Boom

We met Aino-Maija Metsola to discuss her signature style and creative approach to illustrating book covers. Its cover—a soft-edged, inky interpretation of space—was designed by Helsinki-based artist Aino-Maija Metsola. But, when illustrating this cover, she found it quite easy to connect with the story and work to the detailed brief.

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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. And, to put things in context, the wider creative industries have had a rocky year, too, impacting the demand for illustration. Encouraging diversity enriches creativity by bringing unique perspectives and styles.

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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

They recently partnered with global creative agency Stink Studios to create an evolved and expanded design system that unifies Riot's growing portfolio of games and media. Stink Studios began by carrying out research with Riot's creative teams.

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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. And, to put things in context, the wider creative industries have had a rocky year, too, impacting the demand for illustration. Encouraging diversity enriches creativity by bringing unique perspectives and styles.

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British Airways celebrates 100 years of flying to India through illustration

Creative Boom

The airline commissioned illustrator and pattern designer Martha Olivia to create a suite of six bespoke illustrations for their High Life magazine. The brief came through her agents at Grand Matter, and she was immediately excited by the brief and concept. million TikTok posts.

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How to beat creative block: practical tips from your fellow creatives

Creative Boom

Image licensed via Adobe Stock We share practical wisdom from the Creative Boom community to help you push through when inspiration runs dry. Creative block is a universal experience that affects everyone, from designers and illustrators to writers and photographers. Creative block is over." What if I tried this.'

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

As we approach 2025, the creative industry stands at a fascinating crossroads. The rapid evolution of AI is reshaping how we think about design. To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025.