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D&AD Awards 2025: who won what?

Creative Boom

D&AD held its 63rd awards ceremony last night (Thursday 22 May) at London's Southbank Centre and handed out a record-breaking 668 Pencils across all categories. This was particularly evident in D&AD's new Creator Content category, where judges called for clearer definitions of craft excellence and higher standards in content creation.

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How&How elevates Sauce Labs with an elegant, code-inspired brand identity

Creative Boom

From dinner delivery to banking, maps to movies, we constantly rely on working code. The logo is inspired by based on code brackets, which are crafted to form new frictionless shapes, suggesting a simple and seamless development process. The resulting artwork is gently playful, highlighting the creativity of coding. SauceBot 2.0

Coding 355
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Robilant designs Italian elegance into the US wine category

Creative Boom

Intricate illustrations evocative of the wine's flavour and codes of traditional Italian gardens feature in Pinot Grigio Flora Lisa's brand identity. wine market hasn't quite cracked the codes of sophistication associated with fine wine? wine category. It could be said that wine doesn't have the same elegance in the U.S.

Agency 285
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How Reallusion's 3D tools helped resurrect forgotten figures from history

Creative Boom

These broadly fell into two categories. Several of the videos are included in the book, viewable via QR codes. Using the Headshot plugin for Character Creator made it easy for Jose to generate fully animated 3D characters from historical portraits and photographs.

Animation 438
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Japanese minimalism and Scotch provenance: LOVE designs new Wildmoor whiskey brand

Creative Boom

Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Decades-old visual codes, such as gold foils, bold, masculine colours, and "heather and weather" photography, flood the Scotch sector.

Brand 440
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Elmwood gives healthy sausage brand HECK! a Gen Z makeover

Creative Boom

They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. has a strong field-to-fork family heritage, and we wanted to keep that in play while introducing a wider sense of category excitement and impact," explains Greg Taylor, chief provocation officer at Elmwood London.

Branding 457
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Tropicana amplifies its orange with a new identity by Sunhouse

Creative Boom

Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new campaign, 'THAT juice'. Tropicana's rebrand coincides with a shift in the category, likely due to the turbulent economy of recent years.

Brand 450