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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. That blend of traditional Chinese roots and international exposure has shaped how I see the world and tell stories through my work."

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Design Dept's Ali Martín Filsoof on building brands with substance and simplicity

Creative Boom

Ali Martín Filsoof A department by name, an extension by nature The name Design Dept comes from Ali's vision of a studio that would act as an in-house design partner rather than an external vendor, working within clients' cultures, processes, and ambitions. "We Our clients might change, but our point of view doesn't," Ali says.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. We particularly loved their work for Thalby travel guidebooks , which turned the humble circle into a versatile yet uniform piece of branding. Studio DBD 13.

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Capturing a sense of vulnerability is what illustrator Mark Conlan does best

Creative Boom

The contemplative nature of his work, his style, and what he depicts really do resonate with clients and their audiences, leading to commissions for everything from packaging to travel to pieces for global brands. Packaging artwork for Shortbread House of Edinburgh. In Your Head.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum.

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The 20 illustrators inspiring us the most in 2025

Creative Boom

He has worked with hundreds of clients, including The New York Times, RCA Records, and Geographic, and has published numerous books with publishers such as teNeues, Walker Books, Comme des Géants, and Hato Press. Her ability to find the human element in any story has made her work particularly valuable for editorial clients.

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The best new typefaces for January 2025 from leading foundries and designers

Creative Boom

Originally commissioned by a Swiss client who provided a book of vintage travel art as a starting point, Walthert set out not to revive these classic type styles but to create a fresh interpretation that captures the essence of Swiss graphic heritage.