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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 482
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Sarah Mafféïs illuminates everyday moments through texture, tone and craft

Creative Boom

Two years ago, she decided to set up a shop and make prints of her drawings, slowly but steadily winning the hearts of diverse clients. Adding colour and texture is the part she most enjoys (and one she's clearly very good at) – "I try out different combinations until everything clicks.

Textures 482
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A Day of Discovery With Roland DG

Design Milk

Texture and color are two elements we strive to capture through words, photos, and videos. This powerhouse duo is redefining how we approach surfaces, enabling the creation of elevated textures on artwork, wallcoverings, flooring, and beyond. Imagine crafting bespoke wallcoverings for clients who crave something one-of-a-kind.

Textures 264
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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 447
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Top 10 illustrators to watch: A must-see list for art enthusiasts

Creative Boom

Her work explores composition, texture and emotion, drawing viewers into quiet, carefully structured scenes. Working across painting, textile design and illustration, she experiments with composition and texture to create a sense of motion. His compositions are immersive, with a strong sense of movement and texture.

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The Collected Works and PRINT Magazine craft a new identity for PRINT Awards 2025

Creative Boom

A key visual reference was sculpture, particularly work that merges organic rock textures with geometric forms. "We These influences led to the careful incorporation of chiselled stone textures and carving tool marks throughout the identity. A major challenge, however, is enabling clients to independently generate branded assets. "A

Print 356
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Karlotta Freier draws with such freedom her imagery seems to float on air

Creative Boom

Perhaps it's this connection with what she creates that makes her so popular with clients—in fashion, beauty, and editorial. Exploring a client's vision is a way of expanding her visual language and toolkit. I like my work the best when I can surprise myself." Karlotta's work for Hermès, celebrating Chinese New Year.