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Why clients often undervalue graphic design (and how to persuade them otherwise)

Creative Boom

Image licensed via Adobe Stock Many clients don't fully appreciate what graphic designers can offer them. There are many good things about graphic design, including the potential to earn a decent salary, engage in hybrid or remote working, and do fulfilling, interesting work.

Client 521
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Karl Taylor on how Visual Education is transforming online learning for creatives

Creative Boom

Karl Taylor We chat with the founder of Visual Education, which offers world-class training in photography, CGI, and design, to discover why this disruptive platform has been turning so many heads. Graphic designers are incorporating 3D elements. As technology evolved, so did Visual Education.

Education 487
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How Loughborough's graphic design BA is shaping the industry's leaders

Creative Boom

Studying graphic design here can really kickstart your career in the industry as this list of influential alumni showcases. Loughborough University's BA (Hons) Graphic Design programme has long had a strong reputation. Loughborough isn't just one of the UK's most prestigious universities.

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The 20 illustrators inspiring us the most in 2025

Creative Boom

Jean Jullien French graphic designer and illustrator currently lives and works in Paris. He has worked with hundreds of clients, including The New York Times, RCA Records, and Geographic, and has published numerous books with publishers such as teNeues, Walker Books, Comme des Géants, and Hato Press. © Jarom Vogel © Jarom Vogel 7.

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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

Tüpokompanii works across pretty much all things letter-based: designing and publishing retail fonts, logomark design, typeface modifications and language extension, research and consultation, Opentype feature programming, and offering custom type design services to clients such as the second-largest in Estonia, Tartu.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. So, instead, we decided to keep our personal opinions to ourselves and ask hundreds of designers across the industry to vote for their favourite graphic design studios today. The results are now in, and here they are.

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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? My first freelance clients were my old full-time employers," she explains. Now, 16 years later, they are still a client!" My first client was my old non-creative job," she explains.

Client 514