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What Clients Want: How studios are adapting to new client demands

Creative Boom

Image licensed via Adobe Stock The relationship between agencies and clients is evolving rapidly. Our recent survey of creative leaders suggests that the relationship between creative studios and their clients is undergoing a profound transformation. Gone are the days when a striking visual identity alone could satisfy client demands.

Client 416
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Karl Taylor on how Visual Education is transforming online learning for creatives

Creative Boom

Karl Taylor We chat with the founder of Visual Education, which offers world-class training in photography, CGI, and design, to discover why this disruptive platform has been turning so many heads. These proved hugely popular, selling in stores worldwide and establishing Karl as a leading voice in photography education.

Education 358
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Company Policy founder Adam Katz on breaking down barriers with clients

Creative Boom

With a rich background that includes pivotal roles at Google's Creative Lab and MediaMonks, Adam has distilled his experiences into a distinctive approach to reshaping client relationships and brand narratives. A commitment to dismantling traditional client-agency dynamics is at the core of Company Policy's ethos.

Client 364
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Clients from hell: How to navigate nightmarish scenarios as a freelancer

Creative Boom

Image licensed via Adobe Stock The worst clients can turn your life into something out of a horror movie. We outline four common types of nightmare clients and explain how to deal with them. We're talking about those clients you simply hate working with. Clients who ended up making your professional life a nightmare.

Client 415
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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? My first freelance clients were my old full-time employers," she explains. Now, 16 years later, they are still a client!" My first client was my old non-creative job," she explains.

Client 439
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Company Policy founder Adam Katz on breaking down barriers with clients

Creative Boom

With a rich background that includes pivotal roles at Google's Creative Lab and MediaMonks, Adam has distilled his experiences into a distinctive approach to reshaping client relationships and brand narratives. A commitment to dismantling traditional client-agency dynamics is at the core of Company Policy's ethos.

Client 195
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Three common mistakes designers make when creating websites for clients

Creative Boom

A well-designed site can help clients grow, attract more visitors and even turn them into happy customers. Get the design wrong, though, and it can spell real trouble for your clients. His agency recently won a Wix Partner Award for sophisticated code deployment for its client website, Code Zero Yachts.

Client 539