SomeOne's new identity for Inntravel urges travellers to swap wheels for walking boots
Creative Boom
MARCH 18, 2024
Inspired by fingerpost signs, the device takes on the literal job of guiding people through the brand, highlighting keywords and information and amplifying graphics. Illustration plays a core part in Inntravel's updated identity, differentiating it in a sector that is "awash with brands that conform to category norms", says Manchipp.
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