Canny

DECEMBER 13, 2022

If you’re looking for the complete list of manufacturing events to attend, then this is the blog for you. For this blog, we’ll mainly be focussing on the manufacturing sector but with a particular emphasis on sustainability as this area continues to be a huge driver in a buyer’s decision-making. download now. download now.

Manufacturing 78

Manufacturing Exhibition Production Networking 78

Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. With the help of Microsoft, it allowed Apple to shift from just being a manufacturer of Macs and reinvent itself as a creator of innovative tech products that we all know and love. What is a brand?

Brand 337

Brand Branding Marketing Marketing 337

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Over 1 billion hours of video are watched on YouTube each day.

Advertising 71

Advertising Advertising Marketing Marketing 71

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 67

Marketing Marketing Media Advertising 67

Noupe

SEPTEMBER 10, 2021

Two of those will undoubtedly be your branding and your marketing. One of these is how your brand looks. But in reality, brand owners, marketing managers, and other specialists rarely understand how the two work in unison. Why marketing and branding need each other. Source: Concrete Jungle.

Marketing 123

Marketing Marketing Brand Branding 123

Creative Boom

JANUARY 24, 2024

Vertical Aerospace, a Bristol-based pioneer in eco-friendly aviation, has partnered with Fiasco to redesign its brand and website. Fiasco digital lead Mike Frost explains: "With public flights on the horizon, Vertical needed a modern brand and website that appealed not only to commercial partners and investors, but the general public, too.

Digital 399

Digital Travel Publication Brand 399

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. a particular feature), its price, or its location in the market. The Importance of Building a Brand Personality.

Marketing 72

Marketing Marketing Brand Branding 72

Creative Boom

MAY 29, 2023

Premium brand Colour Mill needed help to stand out from the crowd, so it turned to Universal Favourite to give it a fresh new identity. Colour Mill is a family-owned, Australian-based food colour manufacturer specialising in the 'cake and bake' industry. Food colouring products aren't all the same.

Manufacturing 329

Manufacturing Brand Branding Production 329

Creative Boom

NOVEMBER 13, 2023

As businesses battle to survive the coming global turmoil, good design will be vital in helping them stand out visually, connect with their audiences, and create the brand loyalty they so desperately need. These subscriptions have been marketed via huge boasts with regards to the money being made and the minimal time invested," he notes.

Graphic Design 520

Graphic Design Graphic Brand Branding 520

Noupe

SEPTEMBER 10, 2021

Two of those will undoubtedly be your branding and your marketing. One of these is how your brand looks. But in reality, brand owners, marketing managers, and other specialists rarely understand how the two work in unison. Why marketing and branding need each other. Source: Concrete Jungle.

Marketing 109

Marketing Marketing Brand Branding 109

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. This helps build trust between a brand and a customer and ultimately make a sale. This is why it's so crucial for your brand to have a clear purpose and message.

Marketing 91

Marketing Marketing Brand Branding 91

BP&O

APRIL 5, 2022

With manufacturing and sales teams throughout Australia, UK and the USA, Autex has grown to become the market leader in interior acoustic products in New Zealand, and the go to choice for leading architects aspiring to reduce the amount of atmospheric noise within cutting-edge residential and commercial spaces.

Manufacturing 209

Manufacturing Production Marketing Marketing 209

Just Creative

JULY 7, 2020

Mobile phone manufacturers today keep advancing camera technology, making it more accessible for the general public to experiment with imaging techniques. Not only that, but you also need to invest in marketing and personal branding to encourage positive engagement from potential clients. Branding can also foster familiarity.

Client 255

Client Photography Brand Branding 255

Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 71

Brand Branding Arts and Crafts Digital 71

Inkbot Design

DECEMBER 22, 2023

How Minimalist Branding Connects with Customers Minimalism has become a significant trend across our culture in recent years. This preference for minimalism has also influenced branding and marketing strategies. What Exactly is Minimalist Branding? Less is more when it comes to minimalist branding.

Brand 76

Brand Branding Marketing Marketing 76

Inkbot Design

FEBRUARY 13, 2024

Best Branding Practices to Increase Your Brand Power 87% of consumers say that brand loyalty influences their purchasing decisions. Since many brands compete for consumer attention, establishing a solid and memorable brand identity is essential. Now, let's learn how to upgrade your brand and succeed.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

OCTOBER 7, 2023

Brand Personality Types: Key to Consumer Behaviour In the competitive business world, where brands vie for attention and aim to connect with their target audience on a deeper level, having a distinct brand personality can help them stand out. What Does Brand Personality Mean? Why is Brand Personality Important?

Brand 85

Brand Branding Marketing Marketing 85

Inkbot Design

JANUARY 25, 2024

The Evolution of Branding: Building Community and Identity Branding has completely changed over the last hundred years, moving from a simple way to tell one company's products from another's to a deep connection with people's lives and communities. This shift means that brands are part of our culture and affect how we see ourselves.

Brand 91

Brand Branding Marketing Marketing 91

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 138

Brand Branding Marketing Marketing 138

Inkbot Design

APRIL 29, 2023

Brand Attributes: Unlocking the Power of Your Identity Let me start by asking you a question: what do Apple, Nike, and Coca-Cola have in common? The answer is simple – an influential and instantly recognisable brand. So, let's dive in and unlock the power of your brand attributes. What Are Brand Attributes?

Brand 129

Brand Branding Advertising Advertising 129

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

Brand 92

Brand Branding Production Marketing 92

We And The Color

JULY 1, 2021

The team of Argentinian design studio Bunker3022 created a sophisticated brand identity including stationery and website for Leval Solare. Leval Solare is Argentina’s leading brand in curtain equipment and solar control for architecture, design, and decoration projects. All images © by Bunker3022. Subscribe to our newsletter!

Web Design 114

Web Design Web Design Brand Branding 114

Creative Boom

OCTOBER 15, 2023

(And by extension, no traditional retailer or manufacturer it's not putting out of business.) Well, Amazon is now out to 'disrupt' that market, too, as they like to put it. byAmazon is a new service which offers customers own-brand store cupboard essentials, ready meals and fresh food for lunch and dinner, both online and in-store.

Agency 341

Agency Manufacturing Media Digital 341

Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

Brand 92

Brand Branding Media Marketing 92

The Branding Journal

JANUARY 12, 2022

The dog food market is growing and becoming more and more saturated. According to a 2018 article by Pet Food Processing , the number of pet food brands in the US at the time was 630, with a 71% increase since 2011. In a market like this, differentiation is essential, and brands must address more niche needs.

Marketing 52

Marketing Marketing Production Brand 52

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? Packaging and Labels.

Brand 126

Brand Branding Marketing Marketing 126

Canny

AUGUST 26, 2021

B2B marketing is difficult, and one of the most important parts of B2B marketing is understanding your audience. The Marketing Brief Template. The Marketing Brief Template. In the world of marketing, you need to understand the difference between targeting individual consumers and businesses. What is B2B Marketing?

Marketing 145

Marketing Marketing Media Production 145

Just Creative

MAY 28, 2020

When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. In this guide, we’ll look at seven of the most common types of branding.

Brand 261

Brand Branding Corporate Branding Marketing 261

Noupe

OCTOBER 2, 2020

Expanding to newer markets is not just a leap of faith. Commonly, companies venture into international markets because global growth has more scope. However, international success requires local knowledge and a commitment to change and adapt the marketing as per the region in question. So what is international marketing?

Marketing 116

Marketing Marketing Brand Branding 116

Inkbot Design

OCTOBER 23, 2023

Ultimate Guide to Infographics Design in Marketing Hey there! Infographics can be used in various contexts, such as business presentations, educational materials, marketing campaigns , and social media posts. We will explore the secrets of concise data representation and how incorporating branding elements can enhance the design.

Infographics 91

Infographics Marketing Marketing Templates 91

Canny

OCTOBER 31, 2023

If you’re looking for effective sweets branding, then you’ve come to the right place. Branding for this type of product needs to capture the attention of consumers and give them a reason to pick it up off a very crowded shelf. There’s quite literally hundreds of sweets brands, all competing for the same customers.

Brand 78

Brand Branding Production Arts and Crafts 78

Inkbot Design

SEPTEMBER 29, 2023

The Aston Martin Logo Design and Brand History Few automotive brands evoke luxury and prestige, quite like Aston Martin. But what's behind the Aston Martin logo design , and how did this brand become so iconic? But what's behind the Aston Martin logo design , and how did this brand become so iconic?

Brand 78

Brand Branding Fonts Manufacturing 78

Graphic Mama

JULY 12, 2022

You can measure the success of your company easily by financial statements, customer satisfaction, new and returning customers, employee performance reviews, and staying current on the market. Your brand’s value, however, depends on the public perception of your brand and its recognition compared to its generic equivalents.

Brand 77

Brand Branding Marketing Marketing 77

Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

Brand 117

Brand Branding Production Marketing 117

Inkbot Design

DECEMBER 21, 2023

How Custom T-Shirt Design Can Help Promote Your Brand T-shirts are the ultimate casual wear. But a simple tee can also be an incredible branding and marketing tool for businesses and organisations. With some creative custom design work, you can transform basic shirts into walking billboards for your brand.

Brand 72

Brand Branding Arts and Crafts Graphic 72

Inkbot Design

AUGUST 16, 2023

Unique Selling Points: Gaining a Competitive Edge in Today's Market In today's oversaturated marketplace, simply having a quality product or service is no longer enough to succeed. It's a vital tool for differentiation and a core part of your brand positioning. A compelling USP grabs attention, generates interest, and motivates action.

Marketing 70

Marketing Marketing Arts and Crafts Production 70

Inkbot Design

MARCH 7, 2023

Brand Innovation: Critical Steps To Follow and Why Brands Need to Grow It is more important than ever that businesses continue to innovate their brands to set them apart in a constantly evolving and fiercely competitive marketplace. Brands that choose not to innovate may get lost in the noise and be more prone to failure.

Brand 72

Brand Branding Marketing Marketing 72