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Vintage Branding: Reviving the Classics for Modern Marketing

Inkbot Design

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

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North teams up with Peter Saville to create Factory International's new identity

Creative Boom

Photo by Marco Cappelletti, courtesy of OMA and Factory International London design studio North has collaborated with Peter Saville to craft the new visual identity for Factory International – the organisation overseeing Manchester International Festival and managing Aviva Studios, the city's dynamic new cultural space.

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11 Luxury Branding Trends To Pay Attention To

Inkbot Design

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

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How Minimalist Branding Connects with Customers

Inkbot Design

How Minimalist Branding Connects with Customers Minimalism has become a significant trend across our culture in recent years. This preference for minimalism has also influenced branding and marketing strategies. What Exactly is Minimalist Branding? Less is more when it comes to minimalist branding.

Brand 78
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Artists demonstrate how to grab attention at the world's biggest design event

Creative Boom

And so, every year, they put a lot of time, effort, and money into developing a unique art installation that conveys their vision of the automotive future. Yes, it's quite a complex topic to evoke in a work of visual art. This year, we got not one but two such exhibits under the joint heading of 'Time'. Why should designers care?

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How to Write an Irresistible Brand Positioning Statement

Inkbot Design

How to Write an Irresistible Brand Positioning Statement Are you ready to unlock the secrets behind crafting a brand positioning statement to leave your competition in the dust? Well, you've come to the right place because, in this article, we're diving headfirst into the captivating world of irresistible brand positioning !

Brand 86
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Unique Selling Points: Gaining a Competitive Edge in Today’s Market

Inkbot Design

Unique Selling Points: Gaining a Competitive Edge in Today's Market In today's oversaturated marketplace, simply having a quality product or service is no longer enough to succeed. It's a vital tool for differentiation and a core part of your brand positioning. A compelling USP grabs attention, generates interest, and motivates action.