Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. Defining Marketing and Branding Before diving into specific strategies, it's essential to understand the difference between marketing and branding.

Marketing 87

Marketing Marketing Brand Branding 87

Creative Boom

MAY 29, 2023

Premium brand Colour Mill needed help to stand out from the crowd, so it turned to Universal Favourite to give it a fresh new identity. Colour Mill is a family-owned, Australian-based food colour manufacturer specialising in the 'cake and bake' industry. Food colouring products aren't all the same.

Manufacturing 329

Manufacturing Brand Branding Production 329

Canny

DECEMBER 13, 2022

If you’re looking for the complete list of manufacturing events to attend, then this is the blog for you. For this blog, we’ll mainly be focussing on the manufacturing sector but with a particular emphasis on sustainability as this area continues to be a huge driver in a buyer’s decision-making. download now. download now.

Manufacturing 78

Manufacturing Exhibition Production Networking 78

Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Over 1 billion hours of video are watched on YouTube each day.

Advertising 73

Advertising Advertising Marketing Marketing 73

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

Marketing 69

Marketing Marketing Media Advertising 69

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. a particular feature), its price, or its location in the market. The Importance of Building a Brand Personality.

Marketing 73

Marketing Marketing Brand Branding 73

Noupe

SEPTEMBER 10, 2021

Two of those will undoubtedly be your branding and your marketing. One of these is how your brand looks. But in reality, brand owners, marketing managers, and other specialists rarely understand how the two work in unison. Why marketing and branding need each other. Source: Concrete Jungle.

Marketing 123

Marketing Marketing Brand Branding 123

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. This helps build trust between a brand and a customer and ultimately make a sale. This is why it's so crucial for your brand to have a clear purpose and message.

Marketing 91

Marketing Marketing Brand Branding 91

Noupe

SEPTEMBER 10, 2021

Two of those will undoubtedly be your branding and your marketing. One of these is how your brand looks. But in reality, brand owners, marketing managers, and other specialists rarely understand how the two work in unison. Why marketing and branding need each other. Source: Concrete Jungle.

Marketing 109

Marketing Marketing Brand Branding 109

Inkbot Design

AUGUST 10, 2022

How to Find Prospective Clients on LinkedIn. If you want your sales to grow fast, one of the best things you can do for yourself is to go ahead and invest in your brand online. Finding prospective clients through LinkedIn has proven to be the most effective way of growing a business. But how do you find them?

Client 125

Client Networking Advertising Advertising 125

Inkbot Design

OCTOBER 7, 2023

Brand Personality Types: Key to Consumer Behaviour In the competitive business world, where brands vie for attention and aim to connect with their target audience on a deeper level, having a distinct brand personality can help them stand out. What Does Brand Personality Mean? Why is Brand Personality Important?

Brand 87

Brand Branding Marketing Marketing 87

Inkbot Design

DECEMBER 22, 2023

How Minimalist Branding Connects with Customers Minimalism has become a significant trend across our culture in recent years. This preference for minimalism has also influenced branding and marketing strategies. What Exactly is Minimalist Branding? Less is more when it comes to minimalist branding.

Brand 78

Brand Branding Marketing Marketing 78

Inkbot Design

FEBRUARY 13, 2024

Best Branding Practices to Increase Your Brand Power 87% of consumers say that brand loyalty influences their purchasing decisions. Since many brands compete for consumer attention, establishing a solid and memorable brand identity is essential. Now, let's learn how to upgrade your brand and succeed.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? Packaging and Labels.

Brand 128

Brand Branding Marketing Marketing 128

Canny

AUGUST 26, 2021

B2B marketing is difficult, and one of the most important parts of B2B marketing is understanding your audience. The Marketing Brief Template. The Marketing Brief Template. In the world of marketing, you need to understand the difference between targeting individual consumers and businesses. What is B2B Marketing?

Marketing 145

Marketing Marketing Media Production 145

Inkbot Design

JANUARY 25, 2024

The Evolution of Branding: Building Community and Identity Branding has completely changed over the last hundred years, moving from a simple way to tell one company's products from another's to a deep connection with people's lives and communities. This shift means that brands are part of our culture and affect how we see ourselves.

Brand 92

Brand Branding Marketing Marketing 92

Inkbot Design

APRIL 29, 2023

Brand Attributes: Unlocking the Power of Your Identity Let me start by asking you a question: what do Apple, Nike, and Coca-Cola have in common? The answer is simple – an influential and instantly recognisable brand. So, let's dive in and unlock the power of your brand attributes. What Are Brand Attributes?

Brand 129

Brand Branding Advertising Advertising 129

Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

Brand 94

Brand Branding Media Marketing 94

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

Brand 94

Brand Branding Production Marketing 94

Inkbot Design

NOVEMBER 10, 2023

What Makes Luxury Brand Identity So Desirable? Luxury brands have a certain je ne sais quoi, making them irresistible to consumers. As a marketing expert who has worked with various high-end brands over the years, I've identified some key ingredients that make up the secret sauce of luxury brand identity.

Brand 73

Brand Branding Arts and Crafts Client 73

Just Creative

MAY 28, 2020

When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. In this guide, we’ll look at seven of the most common types of branding.

Brand 261

Brand Branding Corporate Branding Marketing 261

Inkbot Design

OCTOBER 23, 2023

Ultimate Guide to Infographics Design in Marketing Hey there! Infographics can be used in various contexts, such as business presentations, educational materials, marketing campaigns , and social media posts. We will explore the secrets of concise data representation and how incorporating branding elements can enhance the design.

Infographics 92

Infographics Marketing Marketing Templates 92

Inkbot Design

SEPTEMBER 29, 2023

The Aston Martin Logo Design and Brand History Few automotive brands evoke luxury and prestige, quite like Aston Martin. But what's behind the Aston Martin logo design , and how did this brand become so iconic? But what's behind the Aston Martin logo design , and how did this brand become so iconic?

Brand 80

Brand Branding Fonts Manufacturing 80

Inkbot Design

NOVEMBER 4, 2022

How To Be An In-Demand Creative Brand Designer. A brand designer creates the look of a company, product or even a person. Whether the design is in a logo, product packaging, advertising campaign or even a person's appearance, a brand designer creates the style. Do you want to become a creative brand designer? Typography.

Brand 72

Brand Branding Graphic Design Graphic 72

Inkbot Design

DECEMBER 21, 2023

How Custom T-Shirt Design Can Help Promote Your Brand T-shirts are the ultimate casual wear. But a simple tee can also be an incredible branding and marketing tool for businesses and organisations. With some creative custom design work, you can transform basic shirts into walking billboards for your brand.

Brand 74

Brand Branding Arts and Crafts Graphic 74

Inkbot Design

NOVEMBER 9, 2022

7 Brand Building Tips That Can Make You A Millionaire. Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. To represent your brand, you can use a logo, website, business card, etc. Building a brand can be a complicated task.

Brand 134

Brand Branding Production Marketing 134

Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

Brand 119

Brand Branding Production Marketing 119

Canny

DECEMBER 9, 2021

Looking at office branding has become a part of my regular routine at Canny. With Canny moving from office to office, and recently moving into our newest space, and clients requiring help with their office branding and signage, I’m becoming a bit of an office branding, and signage planning expert. Download now.

Brand 148

Brand Branding Agency Manufacturing 148

Inkbot Design

MAY 17, 2022

Top 10 Tips for Branding Products. Whether you’re an entrepreneur who has just launched a product or are looking to improve upon an existing brand, this short guide will help you understand what makes products memorable and how to communicate that value. Here are ten things you need to know about branding products.

Production 91

Production Brand Branding Fonts 91

Inkbot Design

OCTOBER 18, 2022

How to Create a Brand Message That Resonates With Your Audience. A brand message is a specific set of words that identifies the brand as different from other brands in the same market. These words are used on packaging, signs, billboards, website and marketing materials. And what should my brand message say?

Brand 142

Brand Branding Production Marketing 142

Inkbot Design

AUGUST 16, 2023

Unique Selling Points: Gaining a Competitive Edge in Today's Market In today's oversaturated marketplace, simply having a quality product or service is no longer enough to succeed. It's a vital tool for differentiation and a core part of your brand positioning. A compelling USP grabs attention, generates interest, and motivates action.

Marketing 72

Marketing Marketing Arts and Crafts Production 72

Inkbot Design

MARCH 7, 2023

Brand Innovation: Critical Steps To Follow and Why Brands Need to Grow It is more important than ever that businesses continue to innovate their brands to set them apart in a constantly evolving and fiercely competitive marketplace. Brands that choose not to innovate may get lost in the noise and be more prone to failure.

Brand 72

Brand Branding Marketing Marketing 72

Inkbot Design

NOVEMBER 8, 2023

It would be best to have an artist who understands your brand and goals—someone who can translate that into beautiful, conversion-focused web design. These designers dive deep to understand a brand and their ideal customers before designing anything. However, achieving website greatness requires the right web designer.

Web Design 79

Web Design Web Design Client Agency 79

Canny

OCTOBER 19, 2021

Jargon and technical terms can be a real barrier to entry into the world of branding and rebranding. We want to partner with clients, so it helps if communication is as clear as it can possibly be. Agencies help clients achieve their marketing goals via creative means. Brand Guidelines / Brand Book / Brand Manual.

Brand 147

Brand Branding Production Fonts 147

Inkbot Design

JULY 23, 2023

How to Write an Irresistible Brand Positioning Statement Are you ready to unlock the secrets behind crafting a brand positioning statement to leave your competition in the dust? Well, you've come to the right place because, in this article, we're diving headfirst into the captivating world of irresistible brand positioning !

Brand 85

Brand Branding Arts and Crafts Marketing 85

Inkbot Design

APRIL 5, 2023

They should also have a good understanding of market trends and customer preferences and strong business acumen to manage finances and negotiate effectively with suppliers and market products. 4 – eCommerce store Opening an eCommerce store requires technical skills, business acumen, and marketing expertise.

Internet and Software Development 102

Internet and Software Development Client Marketing Marketing 102

Just Creative

NOVEMBER 19, 2020

Private label selling is a type of eCommerce business where you sell products under your own brand name. Shopify describes private label products as products “manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name ”. Choose The Right Manufacturer. These are just examples.

Production 248

Production Manufacturing Marketing Marketing 248