Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

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Just Creative

MAY 28, 2020

When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. In this guide, we’ll look at seven of the most common types of branding.

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Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

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Inkbot Design

JANUARY 25, 2024

The Evolution of Branding: Building Community and Identity Branding has completely changed over the last hundred years, moving from a simple way to tell one company's products from another's to a deep connection with people's lives and communities. This shift means that brands are part of our culture and affect how we see ourselves.

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Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

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Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

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Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? Packaging and Labels.

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Graphic Mama

JULY 12, 2022

You can measure the success of your company easily by financial statements, customer satisfaction, new and returning customers, employee performance reviews, and staying current on the market. Your brand’s value, however, depends on the public perception of your brand and its recognition compared to its generic equivalents.

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Inkbot Design

NOVEMBER 9, 2022

7 Brand Building Tips That Can Make You A Millionaire. Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. To represent your brand, you can use a logo, website, business card, etc. Building a brand can be a complicated task.

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Inkbot Design

OCTOBER 18, 2023

How to Build Consumer Trust Through Brand Identity Establishing a trusted brand identity has become more crucial in an age of misinformation and mistrust. Consumer trust is the foundation on which great brands are built, fostering loyal customers who feel connected to the company on a deeper level. They know what to expect.

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Inkbot Design

OCTOBER 18, 2023

How to Build Consumer Trust Through Brand Identity Establishing a trusted brand identity has become more crucial in an age of misinformation and mistrust. Consumer trust is the foundation on which great brands are built, fostering loyal customers who feel connected to the company on a deeper level. They know what to expect.

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Creative Boom

FEBRUARY 6, 2023

And it puts your work in front of a panel of 50 designers, spread across 17 countries and four continents and representing brands including Amazon, Estée Lauder, Microsoft, PepsiCo, LEGO, Nestle and Mars Food. Why you should enter Winning a Pentaward is a great achievement for any packaging design agency, brand or student.

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We And The Color

NOVEMBER 29, 2022

This has turned the historic waterfront region into an innovation hub campus city filled with engineering, design, manufacturing, and so on. The IC campus, which comprises 16 buildings on 35 acres, includes waterfront green spaces, retail outlets, public art installations, and creative work studios. All images © by Rare Volume.

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Graphic Design Junction

OCTOBER 9, 2023

With these templates, you can create more than just an annual report; they make it simple to present your business, corporate identity, public relations, or financial company in a modern and clean design. They are ideal for industries such as industrial, technology, manufacturing, photography, construction, mining, medical, and retail.

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Inkbot Design

NOVEMBER 10, 2023

What Makes Luxury Brand Identity So Desirable? Luxury brands have a certain je ne sais quoi, making them irresistible to consumers. As a marketing expert who has worked with various high-end brands over the years, I've identified some key ingredients that make up the secret sauce of luxury brand identity.

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Inkbot Design

JULY 4, 2023

The Power of Storytelling in Branding Have you ever wondered why some brands seem to have an almost magical hold on our hearts and minds? Welcome to an exciting exploration of “The Power of Storytelling in Branding”! Isn't branding all about logos, taglines, and catchy jingles?” Think about it.

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Inkbot Design

APRIL 11, 2024

To fully transform your brand image, we need to rethink your mission, redefine your values and ensure your vibe aligns with your desired customers. There are many reasons why your current brand might have gone stale. Possibly, you’ve added or changed products and services over time but never adjusted the branding accordingly.

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Canny

OCTOBER 20, 2022

The next location on our great state of branding trip brings us to the state of Massachusetts, where we will be stopping to admire everything from various city flags, to sports team branding , to tourism branding. The Branding Brief Template. The Branding Brief Template. Flags to Brands). Flags to Brands).

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crowdspring

NOVEMBER 8, 2018

Many people want to start a clothing brand or clothing line. The truth is that successful clothing brands become successful in part because they’re created by people who are passionate about clothing. But, a clothing brand needs more than just exquisite apparel design to create a lasting business. Develop your brand.

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Inkbot Design

APRIL 5, 2023

The Internet of Things in Marketing: 7 Ways to Grow a Startup Businesses of any size can benefit from a well-organised marketing plan , regardless of age. Create a marketing strategy to accelerate your business's expansion. The Internet of Things (IoT) is a game-changer in marketing. What is Marketing?

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Inkbot Design

MAY 23, 2022

Top 12 Tips for Boosting Brand Recognition. If you're one of those people, you probably need to know these tips for boosting brand recognition. In today's world, brand recognition is no longer enough. They are aware of the products and services being offered and know which brands are reputable and which ones are not.

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Design Milk

NOVEMBER 16, 2023

Design made in Puglia marks the first significant introduction of Pugliese design and production to the American market with an immersive exhibition showcasing handcrafted furnishings, materials, and objects from 11 exemplary regional brands. Below are seven selections from Autentico that champion contemporary Pugliese design.

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Canny

NOVEMBER 2, 2022

When it comes to manufacturer branding, there’s sometimes not a lot to get excited about. It’s fair to say companies in this sector often don’t place much value on the importance of branding, and many still prefer to rely on word of mouth marketing and referrals to attract new business. The Branding Brief Template.

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Noupe

JANUARY 12, 2021

This makes preserving a sense of the human touch an essential activity for every brand. That’s why every business owner should make a concerted effort to maintain a strong semblance of humanity in their brand. . Here are some of the best ways to help your brand improve its human touch. Foster a Solid Call Center Experience.

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Inkbot Design

JUNE 29, 2023

Brand Reputation Strategy: Building Trust and Loyalty Welcome, fearless entrepreneurs, dedicated marketers, and ambitious brand leaders! You've just opened up a portal to the pulsating heart of your brand's success – its reputation. Your brand reputation matters. The takeaway?

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UX Collective

JULY 14, 2022

The prevalence of “corporate” (self) branding has created a market of digital mockups. Designers are now quickly envisioning brand guidelines by superimposing corporate design materials onto premade product shots. The term branding used over here mainly refers to the visual outputs that a company/individual would publish.

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Inkbot Design

DECEMBER 12, 2023

The Birth of the Four Rings The foundation for Audi's famous logo was laid in the early 20th century amidst a boom in European car manufacturing. The design symbolised the indissoluble character of the auto union between the four brands. After World War II, Auto Union cars were manufactured by Daimler Benz.

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Inkbot Design

AUGUST 24, 2023

It involves conducting market research , formulating a business plan, securing funding, and bringing together the right team. Entrepreneurs must work tirelessly to build brand awareness, acquire customers, manage finances, and scale operations. Next, conduct thorough market research to identify potential opportunities.

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Inkbot Design

JULY 27, 2022

4 Key Elements of Wellness Branding That Inspire Customers. They need to believe in us and our brand. We all want to build a brand people trust and will want to use. So many brands fail to understand what they want their customers to feel or think or how their brand will resonate with their audience.

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Inkbot Design

SEPTEMBER 27, 2023

Though the Dassler brothers have passed away, their feud continues through competition between their respective athletic brands. The Founding of Adidas and Puma Adidas and Puma, two of the world's most powerful sporting brands, were founded by the Dassler brothers in Herzogenaurach, Germany, 60 years ago.

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Inkbot Design

SEPTEMBER 29, 2023

They establish your brand as innovative and relevant. New products also attract new customers, growing your customer base and increasing brand awareness. And the more your product relates to a niche market , the more precisely you'll have to identify the right consumers. They could also contain the name of your new product.

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Azure Magazine

FEBRUARY 5, 2024

Helmed by Halifax transplant Mischa Couvrette – who named his design studio after an intersection in his hometown – hollis+morris has grown from its humble beginnings to be one of Canada’s most well-regarded design brands, delivering sustainable hand-crafted lightin g , furniture and accessories that are distinct, minimalist and timeless.

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Inkbot Design

SEPTEMBER 13, 2022

Why Brand Design is More Important Than Ever. In today's economy, brands are more important than ever. Consumers need to know that the product they buy is genuine and from a quality manufacturer. Brands also create a bond between a customer and a product. That's why a brand is more important than ever.

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UX Collective

JULY 23, 2023

Four steps for building our personal brands. Image: Midjourney “A herd of white sheep and one black sheep” “As an immigrant woman in [design and] tech, I feel like I might have hit a ceiling in terms of building a personal brand.” Build your brand” was the advice. Ask Yourself If It Sparks Joy” is Rule №6 of her six-rule method.

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Inkbot Design

JULY 12, 2023

According to marketing insights, 20% of small businesses fail in the first year, which rises to 50% in five years. Also, more marketing data insights show that 88% of millionaires in the US are Self-Made Entrepreneurs, so having a business or thinking about starting one increases your odds. PayPal also used partnerships to grow.

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Inkbot Design

MARCH 29, 2022

There are hundreds or more companies with famous brand logos, for almost all product ranges available in the market. Under such dense competition, creating individuality for a brand is difficult, even with a famous logo design. Online marketing has made it even more complex. Learn it all about the Google logo.

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Design Milk

JUNE 16, 2023

“Disruptive” is thrown reflexively and regularly when discussing electric vehicles’ impact upon automotive manufacturing, fuel efficiency, mobility technologies, and ultimately how we drive. “Through Spaces, we want to inspire people to imagine where they can go and what they can do in a Rivian.” and Canada.

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