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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

Gobi is the largest cashmere garment manufacturer in Mongolia. It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. We needed to understand the people, climate and topography, as well as the process that goes into manufacturing cashmere."

Brand 465
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Fitzroy of London exudes accessible luxury with new brand by SUN

Creative Boom

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Branding 444
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70+ Best Japanese-Style Fonts for Modern Design and Branding

Graphic Design Junction

Whether you’re working on branding, packaging, or web design, the right Japanese-style font can evoke cultural authenticity, elegance, or contemporary simplicity. This guide explores 70+ Japanese-style fonts , categorized by their design styles, and provides insights into how each category can enhance modern design and branding.

Fonts 257
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was static in an era that demands dynamism.

Brand 278
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ARCHIVISM Fosters New Wave of American Design With Debut Collection

Design Milk

An earnest exploration into the history of American woodwork and craft, ARCHIVISM strives to usher in a new era, one that prioritizes sustainable manufacturing and local craftsmanship. “We are proud to manufacture almost exclusively in the U.S., This isnt about chasing short-term gains were building a legacy brand.”

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FORM's vibrant rebrand of sustainable fashion show Source is joyously optimistic

Creative Boom

But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. Essentially, Source Fashion is a collective of manufacturers, suppliers, buyers, dynamic brands, retail and trend experts, and media curators from around the world that gather twice a year in London.

Fashion 481