article thumbnail

Online Video Marketing: Essential to Digital Advertising

Inkbot Design

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Videos also prompt more shares and comments.

article thumbnail

Vintage Branding: Reviving the Classics for Modern Marketing

Inkbot Design

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Ultimate Guide to Brand Strategy

Just Creative

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. With the help of Microsoft, it allowed Apple to shift from just being a manufacturer of Macs and reinvent itself as a creator of innovative tech products that we all know and love. What is a brand?

Brand 337
article thumbnail

'Food too, who knew?': Red Brick Road's smart ads showcase Amazon new grocery service

Creative Boom

(And by extension, no traditional retailer or manufacturer it's not putting out of business.) byAmazon is a new service which offers customers own-brand store cupboard essentials, ready meals and fresh food for lunch and dinner, both online and in-store. The tech giant has just launched an advertising campaign in London to promote it.

Agency 366
article thumbnail

The biggest trends in graphic design for 2024, as predicted by the creative industry

Creative Boom

As businesses battle to survive the coming global turmoil, good design will be vital in helping them stand out visually, connect with their audiences, and create the brand loyalty they so desperately need. Trend 2: Brand sprints Ultimately, Mark is hoping the design subscription trend will fade in 2024.

article thumbnail

DNCO creates new visual identity for Florentia Village, a maker space in North London

Creative Boom

DNCO's new branding for a maker space in North London celebrates 'the love of making' to ready the development for future expansion and attract more maker-entrepreneurs. The brief DNCO's brief was to create a brand that preserves the tradition of making while injecting new interest and energy into the creative maker space.

article thumbnail

Brand Attributes: Unlocking the Power of Your Identity

Inkbot Design

Brand Attributes: Unlocking the Power of Your Identity Let me start by asking you a question: what do Apple, Nike, and Coca-Cola have in common? The answer is simple – an influential and instantly recognisable brand. So, let's dive in and unlock the power of your brand attributes. What Are Brand Attributes?

Brand 130