Creative Boom

JUNE 29, 2025

Built for the gig economy Multiple income streams aren't just smart business; right now, they're an essential survival strategy. When a client needs both brand strategy and social content, they can deliver both. When one area of work dries up, generalists can pivot to another.

Client

Designer Daily

JULY 9, 2025

While posters remain a powerful communication tool, their sheer abundance forces brands to get creative to stand out. Here are 11 key strategies to create a visually striking and effective poster. Match your brand voice while staying engaging. Use photos, illustrations, or icons that reflect your brand and stick in memory.

Advertising

Creative Boom

OCTOBER 20, 2024

The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. Understand the brand personality Before diving into font selection, it's essential to have a clear understanding of the brand's personality and values.

Fonts

Creative Boom

AUGUST 3, 2025

Image licensed via Adobe Stock Straight from the horse's mouth, these are the portfolio strategies that will actually land you jobs and win you clients. As Iain Worgan, brand development specialist and co-founder of In-Col Studio , says: "I want to understand the thinking behind the work just as much as the output.

Portfolio

Creative Boom

JUNE 24, 2025

From band rehearsals to brand strategy, principal designer Louiza Cookson-Rabouhi reflects on her creative journey so far and on why empathy, intuition, and curiosity continue to shape her work at Magnetic. Designing from the inside out Louiza's approach to brand strategy and visual identity is firmly rooted in depth over decoration.

Education

Creative Boom

JANUARY 21, 2025

Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.

Brand

Designer Daily

OCTOBER 21, 2024

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses.

Brand

Creative Boom

JANUARY 14, 2025

While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it.

Brand

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was static in an era that demands dynamism.

Brand

Creative Boom

JULY 6, 2025

The Los Angeles-based studio has quietly carved a space for brand identities that balance radical simplicity with cultural depth, drawing on Ali's own richly layered upbringing and global mindset. Strategy meets soul Ali's worldview and sense of place shine particularly brightly in projects like Central Pacific Bank. Ali explains.

Brand

Creative Boom

APRIL 8, 2025

"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." The rebrand brings a sense of freshness and flair that matches the product's personality.

Portfolio

Graphic Design Junction

OCTOBER 27, 2024

Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived. But how is this achieved?

Brand

Creative Boom

JULY 29, 2025

Based in Berlin but working with clients from across the US, UK and EU, the studio sits at the intersection of branding, campaigns and digital experiences, fusing design precision with emotional resonance. There is no digital project without considering brand-level thinking." We need to connect a brand to its place in culture.

Client

Creative Boom

FEBRUARY 24, 2025

This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications. This strategy not only built anticipation but also provided additional time for animating and rendering the film.

Print

Graphic Design Junction

DECEMBER 15, 2024

Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content. Custom Typography Brands are investing in custom typefaces to stand out in a crowded digital space. These unique fonts help establish brand identity and foster user recognition.

Fonts

Creative Boom

OCTOBER 30, 2024

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? WRAP started as a government-funded body that worked with local authorities in the UK and has since scaled to become an international environmental NGO working with brands, citizens, and governments in over 40 countries.

Brand

Creative Boom

OCTOBER 17, 2024

It is marking this milestone with a bold brand refresh by EDIT Brand Studio. It also aligns with Greater Manchester's Creative Health Strategy , which positions the region as a "global leader in using culture and heritage to improve the health and well-being of its residents". What's Next for Lowry?

Arts and Crafts

Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Branding

Creative Boom

JUNE 1, 2025

Senior designer Rose O'Mahony, who's been at Springetts Brand Design for 11 years, exemplifies this shift. "I Paul Bailey, brand strategy director at Halo Studio , offers perhaps the most heartfelt definition: "Being the best dad and partner I can be. However, I decided not to become a design director by choice. It's internal.

Agency

Creative Boom

JULY 23, 2025

Koto Motion Director Santiago Avila explores how motion has evolved from an afterthought to a strategic necessity, why brands should invest in motion-first identities, and what the future holds for dynamic branding. It's no secret that brand identities are no longer static. The truth is that most brands are behind.

Brand

Creative Boom

JANUARY 29, 2025

Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.

Graphic Design

Graphic Design Junction

NOVEMBER 15, 2024

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.

Graphic Design

Creative Boom

JULY 16, 2025

Union Square Partnership (USP) has unveiled a new brand identity created by The Working Assembly, as part of a broader mission to reinvigorate one of New York's most iconic districts and position it as a cultural and commercial force in the city's post-pandemic landscape. We wanted the brand identity to reflect that pulse."

Banners

Creative Boom

JANUARY 8, 2025

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

Inspiration

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Brand

Creative Boom

OCTOBER 30, 2024

It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.

Photography

Creative Boom

DECEMBER 3, 2024

BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. This latest project has seen the new brand assets introduced on pack across all products, from croquettes and chips to wedges and fries.

Portfolio

Creative Bloq

JULY 18, 2025

Designed to promote the brands new Flip camera, The Camera for an Analogue Life’ is one of the most stirring back to basics campaigns weve seen for a while. Why not try a subscription? Every issue is packed with art and design inspiration Delivered to your IOS or Android device Never miss an issue From £9.99

Advertising

Creative Boom

JUNE 12, 2025

Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Who knows where branding will go in the future? The system's alive; that's the point.

Branding

Creative Boom

MARCH 17, 2025

You're not alone, and there are practical strategies to help you break through these frustrating periods of stagnation. Collaborate and simplify Jonathan White, branding specialist at HeadSpace , believes in the power of collaboration. The good news? Then, in my sketchbook, I literally make one simple mark: a circle, line or squiggle.

Illustration

Creative Boom

JUNE 8, 2025

Led by Eddie Opara at Pentagram, this new dynamic branding system for security platform MIND uses swirling motion and parametric brainwaves to visualise the platform's machine-speed threat detection capabilities. There were several goals for our new brand identity.

Marketing

Creative Boom

JUNE 15, 2025

Take James Hurst's session on 15 May, 'Weird the Normal, Normal the Weird', which drew over a hundred members eager to learn from the chief creative officer at Zag consultancy and former head of brand design at Google. The 'Behind the Brand' series has been particularly revelatory.

Networking

Creative Boom

JUNE 29, 2025

In a sea of sterile tech tools, Kin is an AI app that feels like a confidant, thanks to a long-term collaboration with Studio Morfar that combines creative storytelling with growth strategy. Behind its emotionally intelligent brand is Copenhagen creative agency Studio Morfar, which helped shape Kin from the ground up.

Branding

Creative Boom

JANUARY 20, 2025

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

Marketing

Creative Boom

JUNE 16, 2025

She's been running her branding studio for eight years. She's brilliant at what she does—creating logos that make startups look like they've been around forever and crafting brand identities that actually mean something. Here's what Sarah is starting to realise: her potential clients aren't Googling "brand designer London" any more.

Client

Creative Boom

JULY 6, 2025

Fed up with bloated processes and predictable design, Mischief Maker launches with a mission to revive brand storytelling through bold, thoughtful mischief. Mischief Maker, founded by Natalie Prout and Vini Vieira, is on a mission to reignite the spark in branding with one dose of carefully honed mischief at a time. Coherence matters.

Brand

Creative Boom

DECEMBER 2, 2024

With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market. India's beverage market is evolving fast, with strong beers and craft brands shaking things up," says Taxi Studio design director Will Duffy.

Marketing