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Released this week, Expressive Type Today by Counter-Print explores the world of evocative type design and its ability to command our attention, shape perceptions, and spark emotions. From sporting brand identities that convey motion to fluid designs for food and beverage brands, the book includes themes that appeal to designers everywhere.
A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? Well, just think about how we communicate as humans.
Starbucks has pinpointed the drink as a key player in its plan to evolve the RTD portfolio and appeal to shifting consumer preferencesespecially among a younger generation of self-expressive trendsetters. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.
A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotivebrand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand. So, the brief asked SUN to communicate this through the new brand.
Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived.
Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. While 2024 has been pretty morale-sapping for many illustrators, perhaps 2025 will bring new hope and enthusiasm to the sector.
Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Designers in 2025 are using retro-futurism to evoke a sense of nostalgia while offering a fresh and innovative appeal.
Loving Christmas Font Loving Christmas a christmas font duo is made for any professional project branding, such as logotype, watermarks, poster, branding, promotions, product packaging, etc. They come in diverse styles, from classic serif to modern sans-serif, allowing designers to enhance visual appeal.
Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. The world of visual design is constantly evolving, and 2025 promises to deliver some of the most exciting transformations yet. Let’s explore these top visual trends that will dominate the coming year.
Headquartered in London, Joonbyrd is a company focused on creating skincare, wellness, and lifestyle products that promote emotional wellbeing alongside physical benefits. Instead of impulse buying, they invest in fewer, more luxurious products that offer a more profound emotional experience.
Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. While 2024 has been pretty morale-sapping for many illustrators, perhaps 2025 will bring new hope and enthusiasm to the sector.
Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. After graduating, Zhang continued working for Nike, leveraging those connections and building on her understanding of the brand.
Whether you’re working on advertisement posters, brand guidelines , or even designing a logo, fonts play a pivotal role in creating visual impact. Why Fonts Matter Fonts are more than just letters on a screen; they help communicate the tone, personality, and message of a brand or project. Free Font Tepo Serif 2. Conragon Font 3.
Logo badge designs have always been a timeless element in branding. These compact, emblematic designs continue to redefine branding by merging aesthetics with storytelling, offering a visually impactful way for businesses to stand out. This trend is particularly popular among artisanal brands seeking to highlight their individuality.
The Power of Fonts in Modern Design Typography is more than just arranging letters; its about evoking emotions and communicating messages effectively. Modern designers often seek typefaces that combine aesthetic appeal with functionality, ensuring their designs look great on everything from mobile screens to print materials.
The right font has the power to set the tone, convey emotion, and make your work stand out. Logos demand versatility, as they represent a brand’s identity and need to be memorable across different mediums and sizes. Beachy Display Summer Font 2. Brushine Collective Font Duo 3. Bold Display Font 32. Neonisans Monoline Font 33.
Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.
Whenever you work on a branding project, you're not necessarily looking at the bottom line of your client's business. You're thinking more about conveying the ethos of the brand in a holistic way across multiple touchpoints. Another influence on the new branding was synesthesia. Normally, we'd agree.
The iconic concert hall's new branding evokes the emotion and eclecticism of its music by majoring in motion and interactivity. The new system places music at the very heart of the brand, whether it's electro, opera, jazz or classical. Read on to find out how they developed this wide-ranging and radical identity.
Creating a logo and choosing fonts for logo is a critical step for building a strong brand identity. A well-designed logo can leave a lasting impression on customers and make your brand stand out. The font sets the tone and reflects the personality of your brand, whether its modern, classic, or playful. Bingo Logo Font 3.
It's a type foundry with a difference, one that's dedicated to creating unique typefaces that convey "distinct and rarely spoken emotions". "I I've always believed that typography can be one of a brand's most distinctive assets," she explains. "In Renowned designer Jessica Walsh has long been known for her passion for type.
Additionally, their versatility makes them suitable for a wide range of applications, from social media posts to professional branding materials. In the fast-changing world of digital creativity, AI-generated photos are becoming a game-changer for designers, marketers, and content creators. What Are AI-Generated Photos?
Illustration by Mia Angioy for Creative Boom In the second of our special six-part series, we look at how music can elevate your visual storytelling and enhance its emotional power. Yet, as we all know from our favourite movies and Netflix dramas, a well-chosen soundtrack can elevate a narrative, evoke emotions, and create a lasting impact.
Marketing pet food is all about appealing to people's strong emotional connection with their pets. With the pet sector booming, Asda wanted its own-brand pet food ranges – Hero for dogs, Tiger for cats – to discard their budget connotations. You 'own' something like a car, but caring for a pet creates a deeper emotional bond.
Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.
The brief As an iconic, globally recognised building and a jewel in the crown of Liverpool's visitor economy, the cathedral needed a brand to showcase its cultural and historical offerings as well as its religious dimension. It inspires, delights, evokes emotion, and creates pride."
Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language. So what has changed?
Jin Fujiwara's fun, lively and colourful branding shows the way. To brand their new project, they turned to Jin Fujiwara of local design agency Stamp Works. "Our Japan is full of great bakeries with amazing cakes and pastries, so how do you make a new business stand out from the crowd?
Those celebrating today include leading names such as Backbone Branding, Armenia (boasting nine awards), Auge Design in Italy – with six winning titles, along with Agency of The Year – and James Cropper Luxury Packaging scooping six awards in total. And there were many elements that spark purpose and positive actions.
Creative director Dave Rax walks us through his first big project as an independent after leaving Koto: a global brand redesign for SamBoat. Part of the challenge was the need to appeal to both ends of the market spectrum, from experienced skippers and seasoned sailing enthusiasts to novices and first-time day-trippers alike," Dave explains.
A taste of 'the good life' at the heart of revitalisation brief for growing Italian food brand. Global brand and digital studio Koto has completed a new identity and built a new e-shop for the Italian food marketplace Gustini.
Creating a brand journey that inspires childlike joy was central to the brief Flings gave to the Blurr Bureau studio. The visual and verbal brand story Blurr created acknowledges both the nutritional and emotional needs of adult snackers. The brief was multi-layered.
A brand’s visual identity encompasses all the elements that represent your business in a visual form. Nowaday building a professional brand visual identity is more critical than ever before. Your brand’s visual identity serves as the face of your company, making it the first point of contact with potential customers.
Fonts play a pivotal role in web design, and font psychology explores the impact of typefaces on human emotions and perceptions. Fonts silently conveying messages and evoking emotions. They are more than just text; they are a form of visual language that conveys meaning and emotion. Fonts are not created equal.
When crafting visually appealing pieces, you’re not merely focusing on aesthetics; you’re communicating a message, evoking emotions, and solving problems. What appeals to them? Navigating the balance between boundless creativity and concrete client expectations is pivotal in graphic design. Who are they?
Branding is more than just a logo; it’s the soul of your business, expressed visually and verbally. A strong brand resonates with your target audience, forging an emotional connection that drives loyalty and preference. Dive in to discover how these visual masterpieces have shaped iconic brands and ignited creative sparks.
Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Manchester-based creative agency LOVE has designed a new luxury whiskey brand from scratch in collaboration with William Grant & Sons (WG&S).
In the age of information overload, social media has become a battlefield for brands vying for attention. Mastering social media branding design through visual storytelling can transform a brand’s online presence, driving engagement, loyalty, and ultimately, sales. Brand Visual Identity 2. Storytelling Techniques 3.
Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.
We're big fans of Amber Day at Creative Boom, having previously explored the psychology of her work and how she tackles the physicality of emotion , so we were excited to hear that she's back with a new project that pairs luxury watches with golf in her inimitable style. It was amazingly fun!" she adds. "I
The following principles guide designers in harnessing the power of yellow to create visually appealing and user-friendly online spaces: 1. Understanding Brand Identity: Before incorporating yellow, designers must grasp the essence of the brand. This color has a strong influence on our emotions and thoughts.
If you want, you can share that emotion with your social media circles with one of the 27 moving meteorological moments now available from the UK's Met Office on GIPHY.com. They wanted a set of GIFs that would appeal to a younger demographic," explains Flow cofounder and creative director Karl Doran. We fought hard for the Walrus!"
Therefore, all elements like images, typography, fonts, colors together make up a brand design. Needless to say, graphic designing has the power to alter the perception of a brand. Therefore, any brand- big or small feel the need to hire a graphic designer at some stage for their business.
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