Remove branding-and-emotional-appeal
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Expressive Type Today: How typography captivates in a world of visual overload

Creative Boom

Released this week, Expressive Type Today by Counter-Print explores the world of evocative type design and its ability to command our attention, shape perceptions, and spark emotions. From sporting brand identities that convey motion to fluid designs for food and beverage brands, the book includes themes that appeal to designers everywhere.

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Why motion is the future of brand identity, and how to do it right

Creative Boom

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? Well, just think about how we communicate as humans.

Brand 446
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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

Starbucks has pinpointed the drink as a key player in its plan to evolve the RTD portfolio and appeal to shifting consumer preferencesespecially among a younger generation of self-expressive trendsetters. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

Portfolio 340
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Fitzroy of London exudes accessible luxury with new brand by SUN

Creative Boom

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand. So, the brief asked SUN to communicate this through the new brand.

Branding 444
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From Vision to Reality: 40+ Fresh Branding Ideas and Logo Designs for Inspiration

Graphic Design Junction

Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived.

Branding 275
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The eight things illustration agencies are looking for in 2025

Creative Boom

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. While 2024 has been pretty morale-sapping for many illustrators, perhaps 2025 will bring new hope and enthusiasm to the sector.

Agency 480
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10 Top Graphic Design Trends for 2025

Graphic Design Junction

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Designers in 2025 are using retro-futurism to evoke a sense of nostalgia while offering a fresh and innovative appeal.