Creative Boom

OCTOBER 27, 2024

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

Arts and Crafts 545

Arts and Crafts Client Brand Branding 545

Creative Boom

JUNE 12, 2025

Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Who knows where branding will go in the future? The system's alive; that's the point.

Brand 236

Brand Branding Arts and Crafts Fonts 236

Designer Daily

JULY 9, 2025

While posters remain a powerful communication tool, their sheer abundance forces brands to get creative to stand out. Match your brand voice while staying engaging. Answering these ensures your poster is on-brand, audience-focused, and purpose-driven. Align with brand colors. The challenge? Humorous, edgy, or serious?

Advertising 310

Advertising Advertising Banners Color 310

Creative Boom

APRIL 8, 2025

"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." The rebrand brings a sense of freshness and flair that matches the product's personality.

Portfolio 341

Portfolio Marketing Marketing Patterns 341

Creative Boom

NOVEMBER 18, 2024

The airline commissioned illustrator and pattern designer Martha Olivia to create a suite of six bespoke illustrations for their High Life magazine. She says: "British Airways is such an iconic name, and it's inspiring to collaborate with a brand that connects people and destinations worldwide." million TikTok posts.

Illustration 307

Illustration Illustrator Travel Patterns 307

Creative Boom

JUNE 18, 2025

Independent London agency Without has unveiled a major branding project for Sodexo's US college dining offer, now called One&All, championing diversity through flexible design and a collegiate spirit. How do you create a brand that appeals to everyone without becoming generic? For Without, the project marks a major milestone.

Brand 345

Brand Branding Textures Sports 345

Creative Boom

JUNE 15, 2025

DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.

Inspiration 448

Inspiration Arts and Crafts Agency Consulting 448

Creative Boom

APRIL 15, 2024

Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means. To do so, they turned to award-winning LA branding agency Truffl.

Brand 478

Brand Branding Agency Production 478

Creative Boom

JULY 6, 2025

Fed up with bloated processes and predictable design, Mischief Maker launches with a mission to revive brand storytelling through bold, thoughtful mischief. Mischief Maker, founded by Natalie Prout and Vini Vieira, is on a mission to reignite the spark in branding with one dose of carefully honed mischief at a time.

Brand 195

Brand Branding Agency Client 195

Creative Boom

DECEMBER 11, 2023

Founded by British jeweller Laurence Graff in 1960, Graff is probably the most prestigious brand in diamond jewellery worldwide today. It was the unique Graff lattice found on the back of most signature pieces which served to inspire the new Graff brand pattern.

Brand 465

Brand Branding Patterns Agency 465

Creative Boom

OCTOBER 15, 2024

From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling.

Animation 467

Animation Portfolio Client Production 467

Creative Boom

MARCH 26, 2023

Yet Nala, an Australian-based underwear brand, believes it doesn't have to be that way. And while some brands have made huge steps toward a more inclusive industry, none were flaunting it loudly, proudly, and truly celebrating the diversity of the body. The visual language features unique patterns that are rich and ownable.

Brand 476

Brand Branding Patterns Production 476

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.

Agency 468

Agency Brand Branding Media 468

Creative Boom

AUGUST 21, 2022

We're big fans of Belfast branding studio Angel & Anchor ; back in March, we reported on their VHS-inspired identity for speciality coffee roaster Process. But its original branding wasn't up to scratch. With a new, secure sense of self, they wanted the new branding to reflect their story and values holistically.

Brand 535

Brand Branding Inspiration Theme 535

Creative Boom

SEPTEMBER 4, 2023

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. The studio partners with visionaries, businesses and agencies to shape future brands. With this in mind, it was time to revisit their identity to help craft a brand that reflects these ambitions.

Brand 538

Brand Branding Presentation Agency 538

Creative Boom

JULY 21, 2024

StudioDBD took an original and unusual approach to developing a brand identity for Stockroom, a new cultural hub in Stockport. Therefore, the branding needed to be both accessible and inclusive and adaptable. The best drawings were then selected as the starting point for the brand's illustrative aspect.

Brand 500

Brand Branding Inspiration Publication 500

Creative Boom

AUGUST 28, 2024

Nomad Studio explains how it crafted an electrifying brand for the online gaming industry—just in time for it to step up to the world stage. Based in Athens, this GameTech company operate two brands, Betano and Stoiximan, in 16 countries and employs more than 2,500 people across three continents.

Sports 437

Sports Brand Branding Marketing 437

Creative Boom

JUNE 25, 2024

Based in Chichester, this full-service branding and packaging design studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave". Its lava lamp-like fluidity became a theme for the brand and a truly ownable device for packaging and beyond.

Brand 497

Brand Branding Arts and Crafts Production 497

Creative Boom

MARCH 23, 2022

Available in cans of 250ml and 150ml with three key flavours, Walsh and her team were appointed to create the branding and packaging design for the launch of the new product line. The Bombay 99 name is an ode to the brand roots, referring to the pin code of their historic headquarters in Mumba," Jessica tells Creative Boom. "We

Inspiration 475

Inspiration Brand Branding Production 475

Creative Boom

MARCH 26, 2023

Yet Nala, an Australian-based underwear brand, believes it doesn't have to be that way. And while some brands have made huge steps toward a more inclusive industry, none were flaunting it loudly, proudly, and truly celebrating the diversity of the body. The visual language features unique patterns that are rich and ownable.

Brand 423

Brand Branding Patterns Production 423

Creative Boom

DECEMBER 2, 2024

Next, Fangfang wants to combine her illustration and animation skills to create brand campaigns for clients in travel and culture, illustrate non-fiction books and collaborate with fashion designers to create patterns and prints.

Illustration 458

Illustration Illustrator Arts and Crafts Animation 458

Creative Boom

JUNE 3, 2024

London-based design agency BrandOpus has revived Molson's heritage brand assets and brought the Masterbrand out of the shadows, reasserting its position in the Molson Coors portfolio. BrandOpus has refreshed iconic Canadian beer brand Molson's identity, taking its heritage hexagon asset and giving it a new purpose as a mosaic motif.

Brand 475

Brand Branding Portfolio Photography 475

Designer Daily

JULY 8, 2025

A poetic, adaptable branding system where every label is a chapter, and every bottle tells a tale. The Brief: Crafting a Brand Rooted in Storytelling The challenge was to develop a visual identity system that embodies Folk Tale’s essence—wine as a vessel for generational stories. The result? Would you raise a glass to this design?

Marketing 232

Marketing Marketing Branding Brand 232

Creative Boom

AUGUST 11, 2024

The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. The closest reference we found was music festivals, which helps set the design and branding of the 57 Festivals events apart from anything in the same category."

Brand 486

Brand Branding Arts and Crafts Illustration 486

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape. What is Maximalism?

Web Design 245

Web Design Web Design Arts and Crafts Digital 245

Creative Boom

JANUARY 29, 2025

New illustrations are a key part of the brand's new identity, designed to help its new Greek and Kefir products stand out on the shelf. Most people will have seen the brand on supermarket shelves or had it in their homes, but what you might not know is that Yeo Valley is a real place in the heart of Somerset, owned by the Mead family.

Portfolio 221

Portfolio Production Architecture Brand 221

Creative Boom

MAY 10, 2023

With a track record of producing pioneering work that looks to the future, it was felt that DEPT was a perfect fit for a brand which wants to reshape how people interact with and re-use their clothes and textiles. As for the NuCycl logo, this contains a nod to the brand's circular mission in its letter shapes.

Brand 455

Brand Branding Infographics Typography 455

Creative Boom

FEBRUARY 24, 2025

This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications. The hero film also actively shaped the overall brand identity. Colt echoes this sentiment, emphasising the shift towards more flexible systems.

Print 356

Print Magazine Sculpture Animation 356

Creative Boom

APRIL 8, 2024

That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland. The studio had collaborated with the brand's founder, Peter Ternström, on a previous project.

Brand 435

Brand Branding Illustration Illustrator 435

Creative Boom

JULY 19, 2023

After winning the creative pitch against 270 agencies, they worked to interpret the brand strategy developed by Heavenly. Central concept "We used the brand strategy developed by Heavenly as a starting point, alongside the museum's business strategy," recalls Pentagram partner Marina Willer. "We

Brand 370

Brand Branding Agency Patterns 370

Creative Boom

MAY 11, 2023

This summer sees the launch of Narra , a new Asian-inspired tea brand that brings the Filipino tradition of midday caffeine hit to a wider audience. As well as being unique in the tea category, this approach also provided a powerful contrast to the nods to Filipino tradition, which were woven into the brand identity. "We

Brand 448

Brand Branding Inspiration Illustration 448

Graphic Design Junction

NOVEMBER 15, 2024

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.

Graphic Design 245

Graphic Design Graphic Textures Color Schemes 245

Creative Boom

JUNE 12, 2024

In light of this transformation, Ascential needed new branding to represent this new, focused offering. So it teamed up with DesignStudio , the global brand agency with studios in London, New York, Shanghai and Sydney whose clients include Airbnb, Premier League, Panasonic, British Airways, Logitech, AT&T and Riot Games.

Patterns 459

Patterns Agency Brand Branding 459

Creative Boom

JANUARY 29, 2025

From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. They also want to give their guests something tangible and meaningful, strengthening their connection with their most valued customers. For the Mayor of London.

Artist 447

Artist Illustration Illustrator Fashion 447

Design Milk

MAY 19, 2025

The garden-to-streetwear comfort shoe just got a head-to-toe print refresh courtesy of Finnish lifestyle design house Marimekko , known for its unapologetically bold patterns and color-happy aesthetic. For this collaboration, the print is refreshed in different scales and vibrant colorways, making each pair feel both timeless and brand new.

Print 243

Print Patterns Brand Branding 243

Creative Boom

FEBRUARY 11, 2024

The fresh brand identity reflects the power of a new global unified creative and delivery platform to entertainment industry brands. Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach. More than half a billion creative brand assets are managed in XR's enterprise platform.

Production 467

Production Entertainment Agency Advertising 467

Creative Boom

JANUARY 8, 2024

Modibodi is a feminine hygiene underwear brand founded in 2013 by Kristy Chong, a self-described "mum on a mission" who'd previously worked in PR. Her work, which includes her award-winning comic Living with Endometriosis for WePresent and her zine RAW , is bold and filled with colour, pattern and optimism.

Brand 475

Brand Branding Illustration Illustrator 475