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Extreme Reach becomes XR as Athletics rebrands video production and management platform

Creative Boom

The fresh brand identity reflects the power of a new global unified creative and delivery platform to entertainment industry brands. Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Anak's visual identity for coffee brand Bettr is purposely flawed, and all the better for it

Creative Boom

Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Today, the firm provides professional beverage education, speciality coffee products for retail and wholesale, and large-scale event services for companies. Now brand practice Anak has unveiled new branding for Bettr.

Branding 533
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10 Top Visual Trends for 2025

Graphic Design Junction

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

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10 Top Graphic Design Trends for 2025

Graphic Design Junction

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.

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Simply brings Danish design to the Asian milk powder market

Creative Boom

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Milk powder isn't exactly a staple product in Western countries and I don't mean baby formula; I mean a powder alternative to the pints of milk we have in our fridge.

Marketing 219
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How to Create a Design Style Guide That Ensures Consistency Across All Your Products

Graphic Design Junction

Creating a design style guide is an important part of establishing your brand’s identity and presence across all platforms. It ensures that the look and feel of your products are consistent, helping to create a unique and recognizable visual language for customers. Why is it important?