Design Dept's Ali Martín Filsoof on building brands with substance and simplicity
Creative Boom
JULY 6, 2025
The Los Angeles-based studio has quietly carved a space for brand identities that balance radical simplicity with cultural depth, drawing on Ali's own richly layered upbringing and global mindset. What unique brand truth can we claim as our own?" Designing for trust It's clear that Ali doesn't see branding as surface-deep.
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