Creative Boom

OCTOBER 13, 2024

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?

Brand 458

Brand Branding Packaging Design Production 458

Creative Boom

OCTOBER 14, 2024

Mexico City and Los Cabos-based branding studio Bala was given this all-important task by Mexican beer brand Cerveza Cru Cru, who wanted a label design for their new beer where grasshopper - or "chapulín" - is the main ingredient. Though this was an exciting project for Bala to work on, the label's readability was challenged.

Patterns 459

Patterns Production Brand Branding 459

Creative Boom

FEBRUARY 24, 2025

The inspiration behind this year's theme stemmed from a desire to move away from tech-centric narratives and explore a more human and organic approach. This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications.

Print 356

Print Magazine Sculpture Animation 356

Creative Boom

NOVEMBER 3, 2024

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.

Arts and Crafts 521

Arts and Crafts Brand Branding Agency 521

Creative Boom

OCTOBER 17, 2024

It is marking this milestone with a bold brand refresh by EDIT Brand Studio. We wanted to create a brand that captured the huge, warm, Salford welcome that you get as you step into Lowry," said Khadija Kapacee, MD at EDIT. While its first-ever brand-led campaign will launch across Salford and Manchester later this month.

Arts and Crafts 456

Arts and Crafts Gallery Art Brand 456

Creative Boom

NOVEMBER 3, 2024

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." To launch the new brand identity, Mucho created a campaign titled 'Go. So they turned to global creative agency Mucho.

Branding 468

Branding Brand Manufacturing Travel 468

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was static in an era that demands dynamism.

Brand 286

Brand Branding Digital Manufacturing 286

Creative Boom

OCTOBER 22, 2024

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Brand 448

Brand Branding Interior Design Portfolio 448

Creative Boom

DECEMBER 2, 2024

From digital painting to cut-paper stop-motion animation, this award-winning Chinese artist is passionate about creating visual narratives with energy, positivity, and a sense of life. For the Polish pop band Big Bike Orchestra.

Illustrator 458

Illustrator Illustration Arts and Crafts Animation 458

Creative Boom

JANUARY 14, 2025

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.

Portfolio 448

Portfolio Brand Branding Fonts 448

Creative Boom

DECEMBER 1, 2024

So whether you're seeking a font for branding, editorial design, or personal projects, they're well worth checking out. Thus, this is perhaps the first typeface launch with its own narrative companion. These typefaces aren't just about letters on a page; they are about storytelling, cultural connection, and visual expression.

Fonts 506

Fonts Inspiration Graphic Design Publication 506

Creative Boom

JUNE 8, 2025

With Gharib Studio, architectural designer Nora Gharib is helping digital-first brands, such as Little Words Project and Basquet, move beyond the screen, creating immersive third spaces that invite people to linger, connect, and experience brands on a deeper level. This early exploration planted the seed for her current work.

Architecture 307

Architecture Brand Branding Digital 307

Creative Boom

MARCH 5, 2025

In a drinks market overflowing with kombuchas, seltzers, and adaptogen-laced elixirs, where health-conscious consumers are becoming increasingly selective with their choices, being the go-to brand is no easy feat. Enter Earthling Studio, which was tasked with overhauling HALFDAY's visual identity and brand world.

Brand 321

Brand Branding Illustrator Illustration 321

Creative Boom

FEBRUARY 12, 2025

Salazar says: "It was a great moment for Barcelona and its cultural institutions that were looking for innovative formats and narratives. Credit: Lola Vasco Credit: Lola Vasco OFFF's role in shaping creative trends Across its history, OFFF has been at the forefront of major shifts in design, branding, motion, and interactive technology.

Digital 401

Digital Networking Animation Art 401

Creative Boom

JUNE 8, 2025

Led by Eddie Opara at Pentagram, this new dynamic branding system for security platform MIND uses swirling motion and parametric brainwaves to visualise the platform's machine-speed threat detection capabilities. There were several goals for our new brand identity.

Marketing 243

Marketing Marketing Brand Branding 243

Creative Boom

NOVEMBER 26, 2024

James has created a showreel, website and brand identity to reflect how his direction has evolved. No sharp corners make them friendly and approachable, and James loves animating objects along curved lines, the circularity of orbits and even looping narratives. They were delighted with the result, which was a relief."

Animation 284

Animation Vectors Theme Client 284

Creative Boom

JULY 29, 2024

This is exactly the situation that The National Ballet of Canada was in when they partnered with award-winning Toronto-based, multidisciplinary studio Bruce Mau Design (BMD) to make over their esteemed brand. But its branding looked a little tired, having not been refreshed for almost two decades.

Arts and Crafts 472

Arts and Crafts Brand Branding Design Strategy 472

Creative Boom

DECEMBER 16, 2023

To help reframe its narrative, Stereolabs turned to global design consultancy Pentagram to craft a new brand identity for them. Graphic elements To support the brand story, Pentagram created a visual identity that adapts to real and virtual environments. This changes the view of Stereolabs from 'How good is your camera?'

Brand 510

Brand Branding Digital Production 510

Creative Boom

APRIL 15, 2024

But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. Essentially, Source Fashion is a collective of manufacturers, suppliers, buyers, dynamic brands, retail and trend experts, and media curators from around the world that gather twice a year in London.

Fashion 482

Fashion Manufacturing Agency Brand 482

Creative Boom

SEPTEMBER 15, 2024

Yet, as we all know from our favourite movies and Netflix dramas, a well-chosen soundtrack can elevate a narrative, evoke emotions, and create a lasting impact. Epidemic Sound , the popular provider of royalty-free music, has been at the forefront of helping brands and content creators harness this power.

Brand 458

Brand Branding Artist Production 458

Creative Boom

JULY 15, 2024

New York-based studio Team has created a new brand identity for Independent, an organisation known for showcasing amazing art. Its initial branding was also not very distinct and no longer accurately represented its offering. It features typefaces inspired by classic New York infrastructural signage.

Art 480

Art Brand Branding Artist 480

Creative Boom

APRIL 4, 2024

London-based design agency SomeOne has collaborated with ArtInvest and Liam Pitchford to create a visual narrative for the Canada Water Dockside area, one which will encourage those who live and work there to flourish and achieve their full potential. All of these elements work together to generate a sense of community. "So

Brand 489

Brand Branding Advertising Advertising 489

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

Web Design 243

Web Design Web Design Arts and Crafts Digital 243

Creative Boom

SEPTEMBER 8, 2024

Brand identity : Consistent use of certain musical styles or genres can become part of your brand's sonic identity, making your content instantly recognisable. Just as visual elements like logos and colour schemes define your brand, a distinctive musical style can create a powerful auditory association with your brand in your audience.

Agency 501

Agency Client Brand Branding 501

Creative Boom

MAY 1, 2023

Branding agency How&How has created a new identity for the 'street side bar' brand YumBun, rooted in 'progressive optimism'. How&How co-founder and Creative Director Cat How designed the original Yum Bun logo when the brand launched 15 years ago. "It The signature brand bao goes full-blown fluffy friend.

Brand 526

Brand Branding Agency Patterns 526

Creative Boom

MARCH 18, 2025

Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand's evolution in Vietnam's contemporary creative scene. Central to the rebranding is a bespoke typographic system derived from TiredCity's logotype.

Arts and Crafts 195

Arts and Crafts Brand Branding Design Strategy 195

Design Milk

JUNE 10, 2025

Amy Switzer X TWOPAGES The brand just announced a fresh designer collaboration with textile and interiors creative Amy Switzer. The brand knows that to elevate window treatments into the realm of self-expression, these designs must be tailored to fit your space while reflecting your identity. So why not embrace better design?

Digital Printing 264

Digital Printing Manufacturing Production Programming 264

Creative Boom

APRIL 15, 2024

Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means. To do so, they turned to award-winning LA branding agency Truffl.

Brand 478

Brand Branding Agency Production 478

Designer Daily

JUNE 27, 2024

After crafting brand identities by day, he unwinds by creating minimalist movie posters. This skill stems from his branding expertise. This unique approach has honed his skills, turning him into a master extractor of visual narratives from film. Dutch designer Chungkong ‘s passion for movies spills over into his nights.

Arts and Crafts 390

Arts and Crafts Web Design Web Design Art 390

Creative Boom

DECEMBER 11, 2024

Maya Ish-Shalom is an illustrator from Tel-Aviv, Israel, who's known for crafting digital and hand-drawn illustrations for books, brands, ad campaigns, animations and publications including the New York Times, FT and Washington Post. Challengingly, each of its 160 pages relies on pictures alone to convey the story.

Illustrator 435

Illustrator Illustration Arts and Crafts Publishing 435

Creative Boom

JULY 23, 2024

Creative agency Universal Favourite explains the thinking behind the brand. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. It's incredible what new health services are coming online these days.

Brand 515

Brand Branding Print Textures 515

Creative Boom

OCTOBER 16, 2024

Read on to discover how designers and brands alike are set to navigate the complex terrain of typography in 2025, balancing functionality with flair and tradition with innovation. With recent trends reflecting on brand's histories and evoking nostalgia, serif type has naturally resurfaced," says Beth.

Fonts 514

Fonts Typography Brand Branding 514

Creative Boom

JUNE 24, 2025

From band rehearsals to brand strategy, principal designer Louiza Cookson-Rabouhi reflects on her creative journey so far and on why empathy, intuition, and curiosity continue to shape her work at Magnetic. Designing from the inside out Louiza's approach to brand strategy and visual identity is firmly rooted in depth over decoration.

Education 195

Education Branding Brand Photography 195

Creative Boom

FEBRUARY 6, 2024

Go-to design team for edgy and cool interiors also chosen to revamp the club's brand. Award-winning studio Run for the Hills had already redesigned the inside of West London hospitality venue Kindred when asked to follow up the work with a new brand identity.

Illustrator 513

Illustrator Illustration Brand Branding 513

Creative Boom

DECEMBER 15, 2024

It sounds like the brief for a luxury champagne or a high-end single malt, but the Eindhoven branding agency Tte de la Course has introduced a premium-level presentation to the beer market in the form of Three Rules of Authentica special edition dubbel with a story behind it that feeds right into a narrative of quality and craftsmanship.

Art 459

Art Arts and Crafts Illustrator Illustration 459

Creative Boom

MAY 24, 2023

So it may not surprise you that the broadcaster has today unveiled a new masterbrand, bringing all its content, channel brands and streaming service together under one roof. The new branding is the work of Hudson-Powell , partners at Pentagram London , working in collaboration with Channel 4's in-house agency 4creative.

Brand 454

Brand Branding Travel Typography 454

Creative Boom

APRIL 24, 2023

Magpie worked on a brand refresh for Lyaness , a cocktail bar on London's Southbank, through experimenting with Discord-based visual AI, Midjourney. For this project, Magpie created a set of prompts inspired by the abstract drink names, ingredients and narratives in the Lyaness cocktail menu.

Branding 531

Branding Brand Photoshop Fashion 531