Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. But they needed a new identity that fully reflected their role as a disruptor in this fast-evolving space.

Agency 468

Agency Branding Brand Media 468

Creative Boom

JANUARY 14, 2025

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.

Portfolio 448

Portfolio Branding Brand Fonts 448

Creative Boom

OCTOBER 17, 2024

With big, industrial-era typography, a "straight-talking" tone of voice and a vibrant colour palette, the new identity marks a fresh chapter for the arts centre. It is marking this milestone with a bold brand refresh by EDIT Brand Studio. It is marking this milestone with a bold brand refresh by EDIT Brand Studio.

Arts and Crafts 456

Arts and Crafts Gallery Art Branding 456

Creative Boom

JANUARY 14, 2025

Campbell Hay has developed a new identity for Islington Square, establishing it as a new London retail destination that brings energy and life to the area. While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation.

Brand 407

Brand Branding Animation Graphic 407

Creative Boom

APRIL 8, 2025

Starbucks is reintroducing its much-loved Refreshers drink to Chinese consumers with a major glow-up, including an innovative bottle design and bold graphic identity crafted by global design agency Marks. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

Portfolio 341

Portfolio Marketing Marketing Patterns 341

Creative Boom

OCTOBER 30, 2024

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? Global environmental action NGO WRAP has a new informative yet striking identity, designed by the London-based studio Among Equals. Among Equals' Nick May explains how to strike the balance.

Branding 284

Branding Brand Production Inspiration 284

Creative Boom

MAY 19, 2025

With a bespoke typographic system inspired by overtones and Alpine landscapes, the new identity for Klangwelt Toggenburg balances precision and poetry, transforming a niche cultural site into an international destination. However, for creative director Marcus Kraft, the identity had to extend far beyond architecture.

Tourism 221

Tourism Architecture Fonts Branding 221

Creative Boom

NOVEMBER 3, 2024

Creative director Rob Duncan explains how a new visual identity crafted by Mucho has helped that effort. It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This makes them unique, and it's the story we needed to tell and build the Gobi brand around."

Brand 468

Brand Branding Manufacturing Travel 468

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was static in an era that demands dynamism.

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Branding Brand Digital Manufacturing 286

Creative Boom

JANUARY 29, 2025

New illustrations are a key part of the brand's new identity, designed to help its new Greek and Kefir products stand out on the shelf. London-based B&B studio has revamped Yeo Valley Organic's entire visual identity and product range architecture through a combination of small tweaks and more dramatic overhauls.

Portfolio 221

Portfolio Production Branding Brand 221

Creative Boom

NOVEMBER 5, 2024

Creative studio Mayda has unveiled a dynamic brand identity, drawing inspiration from its namesake – a mysterious island that appeared and disappeared from historical maps. The agency needed a new visual identity to unify the team's vision and set a course for the future. When is an island, not an island?

Agency 284

Agency Theme Branding Brand 284

Creative Boom

FEBRUARY 22, 2022

Dutch agency Verve has launched its new brand identity for African fintech Flutterwave , which has just been valued at over $3 billion, currently making it the highest valued African startup on the continent. The fresh visual system is based on 'LabaLaba', meaning 'butterfly' in Yoruba, one of the main languages spoken in Nigeria.

Agency 540

Agency Branding Brand Photography 540

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Brand 195

Brand Branding Fashion Digital 195

Creative Boom

AUGUST 4, 2024

Spacemade is a co-working brand with a difference. its new visual identity system is based on the concept of 'meaningful connections'. This January, they decided it was time for a new visual identity. The original Spacemade identity was designed with solely B2B audiences in mind. Crafted by Wildish & Co.,

Branding 485

Branding Brand Fonts Graphic 485

Creative Boom

SEPTEMBER 10, 2024

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Until now, that brand identity has been very much fragmented. The result is a design system that can be as versatile as it is recognisable.

Marketing 466

Marketing Marketing Packaging Design Brand 466

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

Web Design 246

Web Design Web Design Arts and Crafts Digital 246

Creative Boom

JUNE 25, 2024

Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language. So what has changed?

Brand 467

Brand Branding Agency Animation 467

Creative Boom

FEBRUARY 5, 2025

Detroit-based fintech platform Rocket recently revealed a new identity designed by Otherway. It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl.

Brand 221

Brand Branding Client Photography 221

Graphic Design Junction

NOVEMBER 23, 2024

In today’s design world, logo badge designs are a popular trend that continues to inspire both designers and brands. These small yet powerful designs go beyond simple visuals—they share stories, build identities, and create connections. Our carefully curated collection of 40+ modern logo badge designs is here to inspire and excite.

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Vectors Fonts Photoshop Theme 258

Creative Boom

JULY 15, 2024

The new identity by Team was devised to bring the fair into a new era, reflect its significant growth, and stay true to its roots and values. New York-based studio Team has created a new brand identity for Independent, an organisation known for showcasing amazing art. These serve as graphic elements or frames for artwork.

Art 480

Art Branding Brand Inspiration 480

Creative Boom

APRIL 20, 2023

Now boasting more than 450 UK stores, Pets at Home's evolution has seen it become the nation's biggest pet care brand. But in doing so, through its numerous sub-brands across veterinary care, grooming, insurance, a foundation that helps pets in need, and a host of services, the overall identity had become muddied and slightly confusing.

Branding 544

Branding Brand Animation Photography 544

Creative Boom

NOVEMBER 19, 2024

Fiasco Design ensured that each theatre could retain its own unique identity while communicating the unified message of the wider group. Bristol-based agency Fiasco Design has partnered with leading West End theatre group Nederlander Theatre to spotlight their own story through a new brand and website.

Arts and Crafts 516

Arts and Crafts Agency Architecture Branding 516

Creative Boom

JULY 7, 2024

The global studio has unveiled a new brand for Microsoft's latest generation of Windows laptops and PCs, all featuring built-in AI hardware. It sounds very impressive, but how did Koto develop the identity for the new Surface Pro, Surface Laptop, and other Copilot+ PCs from Dell, Lenovo, and more?

Branding 480

Branding Brand Typography Education 480

Creative Boom

DECEMBER 18, 2024

DesignStudio has unveiled a new visual identity for the global fitness franchise, focusing on its energising benefits for members. So they turned to DesignStudio , a branding and design agency based in London, New York and Sydney, to help focus their positioning, evolve their identity and energise their community.

Brand 243

Brand Branding Textures Digital 243

Creative Boom

JUNE 12, 2024

The organiser of events for the marketing and fintech industries has a new dynamic identity, conveying the power of convergence. In light of this transformation, Ascential needed new branding to represent this new, focused offering. This concept of coming together became our lens for the entire brand. 'Be

Patterns 459

Patterns Agency Branding Brand 459

Creative Boom

MAY 17, 2023

The iconic concert hall's new branding evokes the emotion and eclecticism of its music by majoring in motion and interactivity. Read on to find out how they developed this wide-ranging and radical identity. The new system places music at the very heart of the brand, whether it's electro, opera, jazz or classical.

Animation 523

Animation Digital Branding Brand 523

Creative Boom

NOVEMBER 8, 2023

Well, a beating heart might just do it, and it forms the basis of a new identity for Deezer , an independent music streaming service that's just had an overhaul thanks to Koto. At the core of the new identity, then, lies a logo of a beating heart. "In How does one instantly communicate a love of music and beats? We find out more.

Branding 486

Branding Brand Theme Patterns 486

Graphic Design Junction

OCTOBER 22, 2024

Whether you’re working on advertisement posters, brand guidelines , or even designing a logo, fonts play a pivotal role in creating visual impact. Why Fonts Matter Fonts are more than just letters on a screen; they help communicate the tone, personality, and message of a brand or project. The good news?

Fonts 286

Fonts Advertising Advertising Branding 286

Creative Boom

MAY 29, 2024

But for one founder of a coffee brand headquartered in the Big Apple, it's the exact opposite. And so when it came to branding Bruhn Coffee co, a boutique coffee brand in Brooklyn, this was a story that London-based Intertype Studio leaned into in full effect. And the graphic elements of the identity go all-in on this concept.

Brand 504

Brand Branding Packaging Design Illustrator 504

Creative Boom

OCTOBER 27, 2024

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Credit: Tom Martin When it came to branding, the event organisers turned once again to Leeds and Glasgow-based design studio Rabbithole. Rabbithole explains how it developed it.

Brand 273

Brand Branding Graphic Presentation 273

Creative Boom

MARCH 21, 2024

Play Studio was on hand to give the event a unique visual identity. The OpenAI team worked closely with Play Studio to develop branding for the event, including a logo, visual identity system, art direction, signage, environmental design, motion design, advertising, photography and UX/UI design.

Animation 492

Animation Coding Advertising Advertising 492

Creative Boom

JUNE 30, 2024

Geometric shapes are used across the identity to house imagery and represent the diverse businesses that use Storey. DixonBaxi is behind the new identity for co-working space Storey, which uses overlapping tangrams to represent the diverse businesses that use it.

Inspiration 475

Inspiration Branding Brand Infographics 475

Creative Boom

APRIL 25, 2023

Brand design agency SomeOne has recently unveiled its new identity for the World of Wedgwood , which draws on the pottery company's rich history and craft-based skills to create a stunning yet respectful new look. When it comes to rebrands, some identities are more delicate than others.

Textures 525

Textures Branding Brand Illustrator 525

Creative Boom

FEBRUARY 11, 2024

The fresh brand identity reflects the power of a new global unified creative and delivery platform to entertainment industry brands. Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach.

Production 467

Production Entertainment Advertising Advertising 467

Creative Boom

MAY 6, 2025

From the first superfamily from Order Type Foundry to a groundbreaking system offering exclusive ownership of typographic variants, these fonts represent the cutting edge of contemporary type design. The system generates nine new variants daily, each featuring a different combination of characteristics from the extensive design space.

Fonts 195

Fonts Digital Inspiration Brand 195

Creative Boom

JANUARY 18, 2024

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

Sports 501

Sports Photography Branding Brand 501

Creative Boom

DECEMBER 16, 2023

That's just what Pentagram has achieved by crafting a fresh visual identity for Stereolabs. To help reframe its narrative, Stereolabs turned to global design consultancy Pentagram to craft a new brand identity for them. Typography and demos The Pentagram team designed a type system using Neubau's NB Akademie.

Brand 510

Brand Branding Digital Production 510