Creative Boom

NOVEMBER 6, 2024

The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.

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Client Agency Tourism Brand 481

Creative Boom

JUNE 25, 2024

Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language. So what has changed?

Brand 459

Brand Branding Agency Animation 459

Creative Boom

NOVEMBER 4, 2024

At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. The branding agency soon got to work repositioning Chester Zoo's look and feel in a way that represented both the experience within the zoo gates and its greater purpose of serving nature as a whole.

Education 518

Education Patterns Agency Branding 518

Creative Boom

JUNE 3, 2024

London-based design agency BrandOpus has revived Molson's heritage brand assets and brought the Masterbrand out of the shadows, reasserting its position in the Molson Coors portfolio. BrandOpus has refreshed iconic Canadian beer brand Molson's identity, taking its heritage hexagon asset and giving it a new purpose as a mosaic motif.

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Brand Branding Portfolio Photography 468

Creative Boom

AUGUST 7, 2024

As a graphic designer or branding studio, getting your latest project featured in Creative Boom can significantly boost your visibility and reputation. And as we explain in our article What we stand for , we don't just want to narrow it down to the biggest agencies, the biggest brands or (God forbid) the biggest cities.

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Brand Branding Arts and Crafts Client 496

Creative Boom

NOVEMBER 12, 2024

The new visual identity unites Riot's diverse gaming worlds with a cohesive system prioritising player experience. As a result, Stink Studios has developed a dynamic design system that celebrates Riot's iconic 'fist bump' logo and injects its identity through every medium, from in-game visuals to social posts and live events.

Media 467

Media Brand Branding Animation 467

Creative Boom

OCTOBER 13, 2024

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?

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Branding Brand Packaging Design Production 433

Creative Boom

SEPTEMBER 30, 2024

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition. Postcard, though, offers something quite different.

Brand 460

Brand Branding Tourism Production 460

Graphic Design Junction

OCTOBER 27, 2024

Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Logo designs are not mere graphics; they are visual identities that speak volumes even before a single word is uttered.

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Branding Brand Inspiration Fonts 275

Creative Boom

JANUARY 14, 2025

Breadstall's disruptive identity firmly places it in the subcategory of new-wave pizza restaurants emerging across the capital, but its bakery-style brand differentiates it even further. While Breadstall has been around for 16 years, the van was just a vehicle for the product, so its visual identity had minimal assets.

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Branding Brand Production Textures 195

Creative Boom

JULY 9, 2024

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. One strategy the studio used was tapping into popular food trends.

Branding 452

Branding Brand Fonts Advertising 452

Creative Boom

MARCH 3, 2024

The London studio's visual identity for a new AI tool, Wonda, avoids adding to the noise with a simple, emotionally engaging design. To create a brand identity for the tool, its makers turned to Good Habit , a London-based design studio founded by Chris Smyth. And that applies just as much to marketing as anywhere else.

Marketing 517

Marketing Marketing Brand Branding 517

Creative Boom

DECEMBER 18, 2023

Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Now brand practice Anak has unveiled new branding for Bettr. This identity heralds a transformative shift in conscious branding, resulting in a fresh approach to sustainability.

Branding 532

Branding Brand Education Entertainment 532

Creative Boom

NOVEMBER 5, 2024

The award-winning typographic identity plays with balloon-like letters that jostle for space. For instance, Ingrid Picanyol Studio's identity for the restaurant Masvell is a prime example of this type of storytelling. Designs were chosen based on their ability to evoke emotion," Dowling notes.

Typography 534

Typography Print Theme Sports 534

Creative Boom

MARCH 27, 2025

With such a distinctive farm-to-pint approach, the brewery needed an identity that told its story with the same care and craft that goes into every batch of beer. Supple Studio and Studio Spilsbury came together to lead a refresh of the brand and packaging system that puts the farm at the heart of the brewery's visual and verbal identity.

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Textures Illustration Illustrator Branding 364

Creative Boom

SEPTEMBER 16, 2024

As a lover of Middle Eastern foods and cuisine, I was more than intrigued when I came across the Bezi brand, which claims to be on a mission to unseat hummus as the go-to, healthy(ish) snack dip. While labneh brands aren't common, Krishnan notes that there are a huge number of "better-for-you" brands in the dips and spreads space.

Branding 502

Branding Brand Arts and Crafts Production 502

Creative Boom

OCTOBER 17, 2024

With big, industrial-era typography, a "straight-talking" tone of voice and a vibrant colour palette, the new identity marks a fresh chapter for the arts centre. It is marking this milestone with a bold brand refresh by EDIT Brand Studio. It is marking this milestone with a bold brand refresh by EDIT Brand Studio.

Arts and Crafts 443

Arts and Crafts Gallery Art Branding 443

Creative Boom

OCTOBER 14, 2024

GOSE required an identity as unique as its product, which Bala delivered through semi-abstract illustrations and an acidic colour palette that reflects the beer's salty flavour. Not only this, but Cerveza Cru Cru grew alongside Bala, and the studio designed the brewery's identity in its early years.

Patterns 451

Patterns Production Brand Branding 451

Creative Boom

MARCH 18, 2025

Korean Air has unveiled a refined new brand identity, marking the first major refresh in four decades. Designed by global brand consultancy Lippincott, the rebrand is a pivotal step in the airlines transformation from a national carrier to a premium global airline. In one word: confidence, says Vasconcelos.

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Branding Brand Travel Consulting 228

Creative Boom

MAY 14, 2024

Coley Porter Bell's new brand identity for Tesco's Root & Soul range transforms plant-based ingredients into show-stopping superstars. Good products need good packaging, though, and that's just what the Root & Soul range has been blessed with, thanks to the efforts of global branding and design agency Coley Porter Bell.

Brand 469

Brand Branding Production Textures 469

Creative Boom

OCTOBER 22, 2024

For me, typefaces and visual identities are inseparable. A typeface can define the character of a brand just as much as a logo or colour palette," he says. It's important to ask the right questions early on—what role will the typeface play, and how does it fit into the larger visual identity?" the studio explains.

Arts and Crafts 440

Arts and Crafts Client Fonts Consulting 440

Creative Boom

FEBRUARY 24, 2025

The awards' new visual identity embodies organic growth as a metaphor for creativity, blending generative design and dynamic typography. For the 2025 edition, PRINT Magazine enlisted The Collected Works to craft a dynamic visual identity and hero film that embodies the theme of "cultivating creativity."

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Print Magazine Sculpture Animation 326

Creative Boom

NOVEMBER 3, 2024

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.

Arts and Crafts 520

Arts and Crafts Branding Brand Agency 520

Creative Boom

OCTOBER 22, 2024

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Branding 439

Branding Brand Interior Design Portfolio 439

Creative Boom

DECEMBER 3, 2024

BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. This latest project has seen the new brand assets introduced on pack across all products, from croquettes and chips to wedges and fries.

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Portfolio Print Fonts Production 420

Creative Boom

JANUARY 14, 2025

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.

Portfolio 440

Portfolio Brand Branding Fonts 440

Creative Boom

JANUARY 14, 2025

Campbell Hay has developed a new identity for Islington Square, establishing it as a new London retail destination that brings energy and life to the area. While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation.

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Branding Brand Animation Graphic 395

Designer Daily

OCTOBER 21, 2024

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. This collaboration aimed to create a more cohesive and appealing visual identity for the restaurant chain.

Brand 358

Brand Branding Web Design Web Design 358

Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

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Brand Branding Client Agency 426

Creative Boom

JANUARY 8, 2024

Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. In other words, the direction behind the brand takes cues from the fashion world.

Brand 534

Brand Branding Interior Design Fashion 534

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. But they needed a new identity that fully reflected their role as a disruptor in this fast-evolving space.

Agency 461

Agency Brand Branding Media 461

Graphic Design Junction

DECEMBER 27, 2024

The collection of 50 best logos of 2024 you need to see and spark your creativity showcases innovative designs that are redefining logo concepts and visual branding. From startups to established brands, these logos set the bar for creativity and professionalism. Havalon Brand Identity Logo Design By Gideon Joshua 14.

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Templates Fonts Branding Brand 257

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was static in an era that demands dynamism.

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Brand Branding Digital Manufacturing 262

Creative Boom

NOVEMBER 3, 2024

From transforming Boulder's beloved Pizzeria Alberico to partnering with global brands like Stripe, Mast balances simplicity, collaboration, and storytelling in its approach. Our role was to reimagine its identity in a way that felt authentic and aligned with its values.

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Client Branding Brand Project Management 491

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace.

Branding 520

Branding Brand Agency Portfolio 520

Creative Boom

JULY 2, 2024

Frive – formerly known as Lions Prep – was originally targeted at gym goers, while its new brand looks to open the menu to a variety of people needing speedy, nutritious meals. Among Equals has collaborated with ready-to-eat meal brand Frive on its new identity as it moves to improve how we eat in the UK.

Branding 502

Branding Brand Marketing Marketing 502

Graphic Design Junction

NOVEMBER 3, 2024

In today’s highly competitive business environment, branding is essential for making a memorable impression. When presenting a brand to clients or stakeholders, one of the most powerful tools is a well-designed stationery mockup. This attention to detail can make a substantial difference when presenting branding concepts to clients.

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Presentation Branding Brand Portfolio 261