Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Brand 431

Brand Branding Client Agency 431

Creative Boom

NOVEMBER 11, 2024

From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.

Client 473

Client Branding Brand Agency 473

Creative Boom

JANUARY 8, 2025

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

Inspiration 290

Inspiration Brand Branding Agency 290

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.

Agency 465

Agency Branding Brand Media 465

Creative Boom

OCTOBER 30, 2024

It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.

Photography 280

Photography Brand Branding Agency 280

Creative Boom

JANUARY 29, 2025

Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.

Graphic Design 295

Graphic Design Graphic Magazine Animation 295

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was static in an era that demands dynamism.

Branding 275

Branding Brand Digital Manufacturing 275

Graphic Design Junction

OCTOBER 27, 2024

Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived. But how is this achieved?

Brand 275

Brand Branding Inspiration Fonts 275

Creative Boom

SEPTEMBER 30, 2024

The Singapore-based, sustainable beauty brand has a fresh look and strategy based on the idea of simple joy. Formerly known as Oasis Beauty Kitchen, this sustainable self-care brand began as a humble kitchen enterprise when its founder, Hildra Gwee, developed a skin condition.

Brand 465

Brand Branding Tourism Production 465

Creative Boom

MARCH 17, 2025

You're not alone, and there are practical strategies to help you break through these frustrating periods of stagnation. Then take inspiration from designer Sally Purser , who's developed a methodical approach to jumpstart her creativity. "I The good news? This reminds me of.' Creative block is over." Too many bits piled up.

Illustrator 412

Illustrator Illustration Graphic Design Inspiration 412

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Brand 195

Brand Branding Fashion Digital 195

Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door.

Brand 464

Brand Branding Production Arts and Crafts 464

Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.

Brand 472

Brand Branding Arts and Crafts Travel 472

Creative Boom

OCTOBER 30, 2024

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? WRAP started as a government-funded body that worked with local authorities in the UK and has since scaled to become an international environmental NGO working with brands, citizens, and governments in over 40 countries.

Branding 280

Branding Brand Production Inspiration 280

Creative Boom

SEPTEMBER 19, 2023

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. These designs follow GUT's signature style and logo aesthetic, featuring the main brand ingredients in their texture, colour and shape.

Agency 507

Agency Animation Branding Brand 507

Creative Boom

DECEMBER 5, 2023

This new identity for the Norfolk coast by Lantern is a masterclass in place branding. Most of the work in branding is about either creating entirely new brands or refreshing existing ones. One of the most intriguing challenges in branding is bringing together several discrete entities and making them sing as one.

Brand 486

Brand Branding Consulting Advertising 486

Creative Boom

JULY 18, 2024

And while it only currently exists as a demo site , we're very excited to see it develop. This experience opened doors to collaborations with both local and international brands and studios. For this reason, his vision for The Torsche is to highlight exceptional projects and their impact on brands and companies.

Branding 531

Branding Brand Agency Art 531

Design Milk

MAY 19, 2025

The iconic brand launched its first installation in Milan, Futurespective: Connected World , designed in collaboration with design studio NUOVA. Partnering with a brand so deeply rooted in heritage, yet constantly driven by evolution and reinvention, feels like a natural alignment,” says NUOVA founders Enrico Pietra and Rodrigo Caula.

Travel 266

Travel Interior Design Exhibition Branding 266

Creative Boom

FEBRUARY 22, 2022

Dutch agency Verve has launched its new brand identity for African fintech Flutterwave , which has just been valued at over $3 billion, currently making it the highest valued African startup on the continent. The whole identity and brand strategy is grounded on this single story and pulls through across the new brand and its assets.".

Agency 540

Agency Branding Brand Photography 540

Creative Boom

MARCH 12, 2024

Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' I mean, would you have guessed it was the world's third biggest sports company? Us neither.

Sports 541

Sports Brand Branding Portfolio 541

Creative Boom

JUNE 25, 2024

Based in Chichester, this full-service branding and packaging design studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave". Almighty revisited the strategy, and after a deeper discussion with Alexis, it settled on the idea of "credible nostalgia."

Brand 496

Brand Branding Arts and Crafts Production 496

Creative Boom

APRIL 16, 2024

Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. This new logo replaces the previous static wine glass mark.

Marketing 485

Marketing Marketing Branding Brand 485

Creative Boom

MAY 16, 2022

Branding agency Motto has collaborated with B2B payment platform Hopscotch to create a new bright and friendly identity that communicates how it can help users hop, skip and jump over the various obstacles of running a small business. Thankfully, the Hopscotch team understood the value of a brand and saw us as a true partner.

Brand 465

Brand Branding Arts and Crafts Client 465

Graphic Design Junction

DECEMBER 15, 2024

Here are the key developments that will dominate the design landscape: Variable Fonts Variable fonts continue to revolutionize typography by offering greater flexibility and customization. Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content.

Fonts 246

Fonts Typography Media Branding 246

Creative Boom

JANUARY 28, 2025

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

Education 239

Education Branding Brand Digital 239

Creative Boom

JULY 9, 2024

The work aims to solidify Sarson's place on the condiment shelf and coincides with the release of its Dip & Drizzle sauce, which was developed to reach a new generation of consumers. One strategy the studio used was tapping into popular food trends.

Brand 458

Brand Branding Fonts Advertising 458

Creative Boom

MARCH 11, 2024

Strategy and copy agency Opening Line has released a new publication, Between the Lines, which explores the vast and often misunderstood world of brand language through the lens of the creative industries. Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.

Publication 504

Publication Brand Branding Advertising 504

Creative Boom

OCTOBER 14, 2024

Industrial design studio Blond has designed a series of striking yet minimalistic refillable packaging pieces for skincare brand Daisyface, creating a product that consumers are proud to have on their beauty shelves. Daisyface collaborated with Blond for two years on everything from the initial strategy and research to manufacture.

Manufacturing 269

Manufacturing Production Branding Brand 269

Creative Boom

SEPTEMBER 20, 2023

Branding for young people is full of pitfalls, from appearing patronising to engaging in cliches. Today, it's the UK's leading organisation developing teenagers' confidence, optimism and skills through playing music together. The young musicians are the stars of the show and now star in the branding," says Gina Hopkins.

Brand 496

Brand Branding Agency Photography 496

Creative Boom

SEPTEMBER 26, 2024

A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. JKR's approach to the rebrand involved understanding how the brand exists already in people's minds to unearth what is truly memorable about it.

Internet and Software Development 494

Internet and Software Development Branding Brand Portfolio 494

Creative Boom

SEPTEMBER 4, 2023

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. Yannick zur Strassen explains how his studio developed a new visual identity and strategy. The studio partners with visionaries, businesses and agencies to shape future brands.

Brand 538

Brand Branding Presentation Agency 538

Creative Boom

OCTOBER 6, 2024

Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.

Branding 480

Branding Brand Digital Artist 480

Creative Boom

JUNE 25, 2024

Working in collaboration with Stuart Gough, Pentagram, JKR, and Impero, the charity launches its refreshed brand and positioning today. Global branding agency Jones Knowles Ritchie (JKR) brought the brand to life through motion. There's a new tone of voice, too, along with a core brand language.

Brand 464

Brand Branding Agency Animation 464

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door.

Brand 480

Brand Branding Packaging Design Advertising 480

Creative Boom

JUNE 12, 2024

Global brand consultancy Wolff Olins and Wieden+Kennedy Amsterdam have partnered with video game publisher Ubisoft to develop the first-ever masterbrand for its long-running Anno strategy game series. While each Anno game is a standalone title, they share the core gameplay of building and strategically developing settlements.

Brand 465

Brand Branding Textures Entertainment 465

Creative Boom

JUNE 27, 2022

As head of design at Gretel NY , Dylan Mulvaney is the creative force behind brand identities for Apple, Netflix and Vice. Described by Gretel as "a low profile dude who has been behind some of our highest-profile work", Dylan's expertise lies in translating a brand's core values, strategy, and voice into striking visual executions.

Graphic Design 518

Graphic Design Graphic Branding Brand 518

Creative Boom

DECEMBER 16, 2023

In the early days, Stereolabs developed stabilising technology perfect for Hollywood. To help reframe its narrative, Stereolabs turned to global design consultancy Pentagram to craft a new brand identity for them. Stereolabs was founded in Paris in 2010 by three graduates of IOGS, a leading French university in the field of optics.

Brand 509

Brand Branding Digital Production 509