Creative Boom

OCTOBER 21, 2024

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. "For In hindsight, our original concepts often proved to be stronger," he continues.

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Brand Branding Client Agency 431

Creative Boom

NOVEMBER 11, 2024

From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.

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Client Brand Branding Agency 473

Creative Boom

APRIL 8, 2025

"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." The rebrand brings a sense of freshness and flair that matches the product's personality.

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Portfolio Marketing Marketing Patterns 324

Creative Boom

FEBRUARY 24, 2025

This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications. These shapes were continuously added or subtracted from the initial form, repeating the process until a layered and intricate structure was achieved.

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Print Magazine Sculpture Animation 329

Creative Boom

JANUARY 15, 2025

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. After graduating, Zhang continued working for Nike, leveraging those connections and building on her understanding of the brand.

Arts and Crafts 428

Arts and Crafts Branding Brand Education 428

Creative Boom

MARCH 17, 2025

You're not alone, and there are practical strategies to help you break through these frustrating periods of stagnation. Collaborate and simplify Jonathan White, branding specialist at HeadSpace , believes in the power of collaboration. The good news? Then, in my sketchbook, I literally make one simple mark: a circle, line or squiggle.

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Illustration Illustrator Graphic Design Inspiration 411

Creative Boom

SEPTEMBER 19, 2023

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. These designs follow GUT's signature style and logo aesthetic, featuring the main brand ingredients in their texture, colour and shape.

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Agency Animation Brand Branding 506

Graphic Design Junction

NOVEMBER 15, 2024

With these advancements, the graphic design trends continues to evolve, driven by new technology, cultural shifts, and bold ideas. Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art.

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Graphic Design Graphic Textures Color Schemes 246

Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.

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Branding Brand Arts and Crafts Travel 471

Graphic Design Junction

DECEMBER 15, 2024

Here are the key developments that will dominate the design landscape: Variable Fonts Variable fonts continue to revolutionize typography by offering greater flexibility and customization. Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content.

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Fonts Typography Media Branding 246

Creative Boom

JANUARY 28, 2025

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

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Education Brand Branding Digital 239

Creative Boom

JANUARY 29, 2025

Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.

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Graphic Design Graphic Animation Magazine 270

Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door.

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Branding Brand Production Arts and Crafts 461

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

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Brand Branding Fashion Digital 195

Creative Boom

MARCH 12, 2024

Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' I mean, would you have guessed it was the world's third biggest sports company? Us neither.

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Sports Brand Branding Portfolio 541

Creative Boom

JUNE 27, 2022

As head of design at Gretel NY , Dylan Mulvaney is the creative force behind brand identities for Apple, Netflix and Vice. Described by Gretel as "a low profile dude who has been behind some of our highest-profile work", Dylan's expertise lies in translating a brand's core values, strategy, and voice into striking visual executions.

Graphic Design 518

Graphic Design Graphic Branding Brand 518

Creative Boom

JUNE 23, 2024

Delving into the interplay between creativity, process, and building a studio practice in graphic design and branding, the book reveals key insights and strategies from Owens' career. Owens always intended for A Visible Distance to go beyond autobiography, as he wanted to be able to share tactical strategies and ideas with readers.

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Arts and Crafts Publishing Publishing Graphic Design 480

Creative Boom

JUNE 12, 2024

In light of this transformation, Ascential needed new branding to represent this new, focused offering. So it teamed up with DesignStudio , the global brand agency with studios in London, New York, Shanghai and Sydney whose clients include Airbnb, Premier League, Panasonic, British Airways, Logitech, AT&T and Riot Games.

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Patterns Agency Brand Branding 456

Creative Boom

JULY 18, 2024

This experience opened doors to collaborations with both local and international brands and studios. Deji's curiosity and drive have led him to continue to expand his skill set. "In For this reason, his vision for The Torsche is to highlight exceptional projects and their impact on brands and companies.

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Branding Brand Agency Art 531

Creative Boom

OCTOBER 22, 2023

Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. And we continue to share our audience's widespread concerns about the rise of AI and the issues surrounding social media. Today, nicely designed brands are no longer the exception but rather, the norm," he says. "A

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Media Brand Branding Freelance 482

Creative Boom

MAY 24, 2023

So it may not surprise you that the broadcaster has today unveiled a new masterbrand, bringing all its content, channel brands and streaming service together under one roof. The new branding is the work of Hudson-Powell , partners at Pentagram London , working in collaboration with Channel 4's in-house agency 4creative.

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Branding Brand Travel Typography 449

Creative Boom

DECEMBER 14, 2023

The brand unveils a new identity today, with a warm and inviting nature to help it stand out in a competitive market. So recently, they teamed up with DesignStudio , a brand and design agency based in London, New York, Sydney and Shanghai who clearly didn't want to trouble anyone by giving themselves a complicated name. Feel super.'

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Travel Marketing Marketing Brand 473

Creative Boom

MARCH 24, 2025

For many creatives, LinkedIn continues to offer unique advantages that other platforms simply can't match. He adds that the platform has actively generated inquiries that have materialised into live jobs, confirming its continued usefulness for his practice. What's still working? Let's start with the positives.

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Networking Consulting Digital Client 239

Creative Boom

JUNE 13, 2023

We look at Franklyn's new design refresh for the brand and the backstory behind it. And that's testimony to the fact that, ultimately, WeWork is based on a sound business idea and has continued to deliver high-quality co-working facilities to more than half a million members worldwide. But the fact it's here at all surprises many.

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Banners Branding Brand Freelance 541

Creative Boom

MARCH 11, 2024

Strategy and copy agency Opening Line has released a new publication, Between the Lines, which explores the vast and often misunderstood world of brand language through the lens of the creative industries. Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity.

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Publication Branding Brand Advertising 501

Creative Boom

MARCH 14, 2023

Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. Because that's exactly what the new sneaker brand Novella is all about. This new premium sneaker brand is built around stories. If you're a creative, probably not.

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Sports Agency Artist Branding 465

Creative Boom

MAY 12, 2024

And as brand people, we're trying to build something that lasts. But with branding, the primary objectiveness is distinctiveness." We've been using AI for a while now," says Simon Case, founding partner of Chromatic Brands. "We Next, we started using it for visualisation," he continues. Out of that, everything flows.

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Graphic Design Graphic Agency Client 510

Creative Boom

JUNE 25, 2024

Based in Chichester, this full-service branding and packaging design studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave". Almighty revisited the strategy, and after a deeper discussion with Alexis, it settled on the idea of "credible nostalgia."

Brand 496

Brand Branding Arts and Crafts Production 496

Creative Boom

DECEMBER 18, 2024

So they turned to DesignStudio , a branding and design agency based in London, New York and Sydney, to help focus their positioning, evolve their identity and energise their community. As a result, they refocused the brand's positioning. Visual identity The brand identity needed to represent this ambition.

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Brand Branding Textures Digital 239

Creative Boom

MARCH 2, 2023

After sixty years of operation, it was time for a change – the theatre's team felt its brand identity no longer reflected Chichester Festival Theatre's quality, reputation or heritage and was hindering them from delivering exceptional and consistent experiences in every aspect of its work.

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Agency Brand Branding Architecture 539

Creative Boom

OCTOBER 10, 2023

Put simply, they're pretty much the OGs of modern branding design. They went on to help develop some of the world's most iconic brands, including The Beatles' Apple Records, Unilever, Johnson & Johnson, Google, Airbnb, the NHS and the London 2012 Olympic Games. That's not to knock tech branding per se, of course.

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Agency Brand Branding Client 500

Creative Boom

AUGUST 28, 2024

Nomad Studio explains how it crafted an electrifying brand for the online gaming industry—just in time for it to step up to the world stage. Based in Athens, this GameTech company operate two brands, Betano and Stoiximan, in 16 countries and employs more than 2,500 people across three continents.

Sports 428

Sports Brand Branding Marketing 428

Creative Boom

AUGUST 4, 2024

Spacemade is a co-working brand with a difference. The idea had been that while the B2B-intended branding for Spacemade was minimal and somewhat corporate, personality would come through in the designs for the individual locations. Crafted by Wildish & Co., They initially contacted Wildish & Co.

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Brand Branding Fonts Graphic 483

Creative Boom

DECEMBER 3, 2023

A new brand for Cardiff University evokes a century-long spirit of unity and progress, helping the institution attract the calibre of staff and students it deserves. To address this and broader cultural challenges at the institution, strategy and design consultancy Only were tasked with transforming its image.

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Marketing Marketing Consulting Brand 464

Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'. When is a rebrand, not a rebrand?

Brand 510

Brand Branding Architecture Agency 510

Creative Boom

JULY 12, 2023

When you're a new type of company, distilling your message into a simple brand purpose and communicating that through a brand system can be a big challenge. This strategy sits at the heart of the visual identity, which takes inspiration from architectural floor plans. You can see the new branding live now on the Habyt website.

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Portfolio Brand Branding Architecture 368

Creative Boom

SEPTEMBER 22, 2024

The founder of the three-year-old Brooklyn studio explains how they're blending strategy, language and design and helping redefine brand communication in the AI era. In the competitive world of design and branding, it's rare to find a design studio that truly breaks the mould. So that's where Overtime started.

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Client Agency Brand Branding 456