Clever branding for new coffee company leans into Aussies' criminal pasts
Creative Boom
MAY 29, 2024
But for one founder of a coffee brand headquartered in the Big Apple, it's the exact opposite. The project is the brainchild of Matt Bruhn, who hails from Sydney and is best known as having been global brand director of Smirnoff Vodka. Visual elements The packaging designs play on the criminal inspiration in a multitude of ways.
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