D&AD Awards 2025: who won what?
Creative Boom
MAY 22, 2025
Most significantly, three coveted Black Pencilsthe highest D&AD accoladewere awarded to groundbreaking work that exemplified the year's themes of commercial impact and narrative excellence. The return of craftsmanship Alongside commercial effectiveness, jurors were looking for exceptional craft. In 2025, you have to do both.
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