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D&AD Awards 2025: who won what?

Creative Boom

This year's awards celebrated the power of design not just as a form of art but as a catalyst for commercial success and behavioural change," noted Dara Lynch, CEO of D&AD. The return of craftsmanship Alongside commercial effectiveness, jurors were looking for exceptional craft. In 2025, you have to do both.

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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. Likewise, illustration agencies are always looking to sign new talent to tap into what creative and art directors currently want in design studios and agencies around the world.

Agency 483
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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. Likewise, illustration agencies are always looking to sign new talent to tap into what creative and art directors currently want in design studios and agencies around the world.

Agency 449
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Fellow Studio crafts brand identity and immersive narrative for Holiday Best

Creative Boom

So, there's definitely room in the market to build a brand people can trust. Visual design As for the visuals, Fellow Studio needed to craft an identity that would resonate across a diverse audience demographic – from families and young couples to empty nesters and solo adventurers – which was pivotal.

Brand 450
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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

AI has even won awards for its illustration work from creative bodies such as Communication Arts and the Colorado State Fair. It's the modern-day equivalent of clip art. Whether it's Coca-Cola, Adidas or BMW, AI is being used by some of the world's richest companies to cut costs and do the work of creatives.

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Teresa Ferreira on burnout, balance, and designing a creative life with space to grow

Creative Boom

So yes, I've definitely struggled to set healthy boundaries between work and life. I also draw inspiration from music, books, art, photography and cinema, and I try to expose myself to as much of that as possible. I'm not a natural salesperson, and I definitely don't enjoy shouting about myself. There are many layers to this.

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Nike designer Yenny Zhang on how she found a passion for spatial design

Creative Boom

It was in middle school (that's early secondary school years to us in the UK) that she decided to pursue art and design more seriously. She says: "The vibe was unbeatableI felt like I was stepping into these uniquely crafted brand worlds, each with its own strong personality." Right now, she is really enjoying working in-house at Nike.