New identity for cashmere brand Gobi is deeply rooted in Mongolian culture
Creative Boom
NOVEMBER 3, 2024
So they turned to global creative agency Mucho. As they saw it, the only way to do this was to travel to Mongolia for a week of discovery and workshops. We led strategic and creative workshops with the C-level executives and their teams to really understand how to position Gobi." We visited museums," he recalls. "We
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