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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. Images from The Flying Studio, a book about Eadweard Muybridge. Today, Fangfang splits her time between London and Hefei.

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Studio Herrström's rebrand of influencer agency Influur is a whole heap of fun

Creative Boom

Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. Hopefully, their work will inspire you too.

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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

So they turned to global creative agency Mucho. As they saw it, the only way to do this was to travel to Mongolia for a week of discovery and workshops. The team travelled to remote locations to meet with the herders, their families, and the goats to learn how they live while enjoying traditional delicacies.

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How live event illustration brings big opportunities for artists

Creative Boom

And, if you're good at it, there are clients out there who will pay handsomely for your live illustration talents. Based in the UK, Jacqueline has travelled with major brands to the most elegant locationsSt Moritz, Florence, Melrose, Bordeaux, all over the Middle Eastto impress their clientele. For Bvlgari.

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Private commissions: Another string for your creative bow?

Creative Boom

By building up a network of private contacts, you'll have something to fall back on when commercial clients brands, agencies, even local companies reduce their budgets. A private client will come to you because they truly value your creativity. It's something that makes me really happy, along with seeing the client's reaction."

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What does success look like to other creatives? It's probably not what you think

Creative Boom

The traditional markers of success in the creative industries are a high-ranking, well-paid job at a prestigious agency, probably based in London or New York. I used to success meant being a design director in a big agency in London; my ambition after university," she explains. I'm learning to be content with what I have," he explains.

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