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The eight things illustration agencies are looking for in 2025

Creative Boom

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

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The eight things illustration agencies are looking for in 2025

Creative Boom

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Local agency People People explain how they went about it. And they turned to local creative website agency People People to define and create a memorable brand and visual identity. Eventually, they zeroed in on colours, patterns, and iconography styles that evoked the preppy country club aesthetic.

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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. But behind the scenes, there's a lot more going on.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. In short, these studios aren't just following trends; they're setting them.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. We share these names not to ruffle feathers or suggest that any studio not on this list is unworthy (that would be crazy!). Hopefully, their work will inspire you too.

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Studio Herrström's rebrand of influencer agency Influur is a whole heap of fun

Creative Boom

Influur helps content creators get work with brands for a decent compensation. Studio Herrström explains how they crafted a fresh visual identity for the agency that can help boost their mission. So they turned to Austrian design agency Studio Herrström. It's a strange world we live in.