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Creative agency Landor makes a splash with water-inspired rebrand

Creative Boom

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Our new brand charts an ambitious course for our future," says Teemu Suviala, global chief creative officer. "We

Agency 298
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The LEGO Group's new design identity builds on one of the brand's core values

Creative Boom

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace.

Brand 441
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Wolff Olins completes major brand refresh for New York's world-famous Botanical Gardens

Creative Boom

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

Brand 473
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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. But it doesn't hurt to take inspiration from those agencies already at the coal face of this stuff.

Brand 347
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How creative agencies are finding different ways to help mental wellbeing at work

Creative Boom

For Mental Health Awareness Week, we asked four creative agencies to tell us what they're doing to tackle mental wellbeing in the workplace. So what are creative agencies and studios doing to help mental wellbeing at work? One such scheme is a 'Back to School' programme for all members of its consultancy.

Agency 452
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20+ Best Business Consulting WordPress Themes For 2023

Graphic Design Junction

A consulting business helps other businesses by giving them good advice. These experts are called consultants. One cool thing about consulting businesses is that they can change and adapt quickly. Being honest and clear is very important in the consulting business. They stay up-to-date with the latest trends and ideas.

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Ed Little of Regular Practice on what the next wave of branding design will look like

Creative Boom

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. It's got to come through in how people feel the brand for it to be effective in most cases.

Brand 315