Elmwood gives healthy sausage brand HECK! a Gen Z makeover
Creative Boom
APRIL 16, 2024
The high-protein, gluten-free UK sausages get a brand overhaul courtesy of the global consultancy. They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Brand concept Elmwood aimed to bring HECK! The brand overhaul also dials up HECK!'s Meanwhile, the HECK!
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