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The LEGO Group's new design identity builds on one of the brand's core values

Creative Boom

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

Brand 445
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Showcasing illustration work: how to create your best portfolio

Creative Boom

How do you create a successful illustration portfolio? Most importantly, consider who will look at your portfolio and – crucially – how long they're likely to spend on it. So how you put your portfolio together should recognise that essential fact. Also, ensure you've added all the details a portfolio needs to contain.

Portfolio 539
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7 beautiful portfolio templates for creatives in 2022

Creative Boom

Portfolio templates have come a long way over the last decade. We're not dismissing the importance of web design when we talk of portfolio templates. We're not dismissing the importance of web design when we talk of portfolio templates. Wix continues to surprise and delight with its ever-expanding portfolio of themes.

Portfolio 528
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Stormbrands designs a future-facing refresh for Asda's own-brand pet foods

Creative Boom

With the pet sector booming, Asda wanted its own-brand pet food ranges – Hero for dogs, Tiger for cats – to discard their budget connotations. So it asked enlisted branding, design and communications agency Stormbrands to refresh and modernise its offerings in the face of increasing competition.

Brand 303
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'The design world can do better': Jessica Strelioff and Danielle LaRoy of brand studio Goodside

Creative Boom

So earlier this year, they left their jobs and founded their own branding studio, Goodside , in San Francisco. Weaving colour, concept, and copy into cohesive brand systems that scale." We're continuously energised by wonderful, weird and boundary-pushing work that independent creatives, studios and agencies are putting out there.

Brand 363
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Designer Ferran Feixas on why social media has been a force for good in branding

Creative Boom

Designer Ferran Feixas has worked with some of the industry's most iconic agencies, from Pentagram to Interbrand, Wolff Olins to Mother Design. Our recent interview with Teemu Suviala on why today's brands are too bland is a case in point. Today, nicely designed brands are no longer the exception but rather, the norm," he says. "A

Media 338
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Lucozade launches its biggest redesign in nearly 100 years

Creative Boom

Pearlfisher London was brought in to collaborate with Lucozade on the redesign with one clear goal: to create a "powerful and cohesive brand presence that resonates with both long-standing fans while also appealing to new shoppers". How did they achieve that consistency?

Sports 371