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Truffl's branding for coffee brand is packed with swagger and cultural pride

Creative Boom

Los Angeles agency Truffl explains how they did it. Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means.

Brand 274
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Sofia Pusa's brand refresh for a Finland photography agency is inspired by the crucial F-stop

Creative Boom

In her brand refresh for a photography agency based in Helsinki, Sofia Pusa went back to the basics of photography and the concept of the F-stop, crafting a visual language that considers why light is always needed to capture the perfect picture.

Agency 536
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The LEGO Group's new design identity builds on one of the brand's core values

Creative Boom

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

Brand 466
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&Walsh crafts potent new visual identity for global creative agency GUT

Creative Boom

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. GUT is a full-service independent ad agency headquartered in Florida and with offices in the US, Brazil, Argentina, Mexico and Europe.

Agency 413
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Everland applies 'candid and rugged aesthetic' to skincare brand Raw Perfection

Creative Boom

That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland. The studio had collaborated with the brand's founder, Peter Ternström, on a previous project.

Brand 341
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JKR creates new brand system for expanded Uber

Creative Boom

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. Uber was a perfect example of this.

Brand 452
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Osch crafts warm and positive logo and branding for abuse charity Tender

Creative Boom

The design agency has hit all the right notes with its new branding for the UK domestic abuse and sexual violence charity. And that's exactly what Osch , a design agency established by Oscar Park and Chloë Roach, have managed with their new branding and website for Tender. And there's nothing wrong with that.

Brand 449