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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

Originally from Hefei in eastern China, Fangfang relocated to London, studied illustration at the Kingston College of Art, and graduated this year. Part of her prize was an opportunity to choose one of the illustration agencies sponsoring the awards, and she selected IllustrationX because of the company's history and global reach.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience.

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Fellow Studio crafts brand identity and immersive narrative for Holiday Best

Creative Boom

Despite the competition in the travel industry, many of the big players are seen as unreliable and untrustworthy. London agency Fellow Studio explain how they collaborated on developing this new brand. Launched this March, the company provides customers with comprehensive travel solutions with a range of flexible options.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. We particularly loved their work for Thalby travel guidebooks , which turned the humble circle into a versatile yet uniform piece of branding. Hopefully, their work will inspire you too.

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First Choice: Ragged Edge rebrand celebrates the pickiness of modern travellers

Creative Boom

This week sees the launch of a new brand identity for online travel agency First Choice created by Ragged Edge. Setting itself apart from the competition with a pink palette and unconventional logo, it perfectly reflects how modern travellers pick their preferences.

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Rebellious, progressive and playful: Pentagram crafts a brand new look for Channel 4

Creative Boom

The new branding is the work of Hudson-Powell , partners at Pentagram London , working in collaboration with Channel 4's in-house agency 4creative. Grounded in a brand narrative entitled '4 is a traveller', the new branding aims to help the channel continue to be 'Altogether Different' while facing the challenges of streaming competition.

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Private commissions: Another string for your creative bow?

Creative Boom

By building up a network of private contacts, you'll have something to fall back on when commercial clients brands, agencies, even local companies reduce their budgets. I love the craft, the time, the skill, the history it has. This is the sort of work AI just can't replace. People don't know what you can do until you show them.

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