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Product Management Books: The Ultimate Collection

Canny

Right now, there are dozens, if not hundreds, of product management books out there. With more books comes more research, and the last thing anyone wants to do is spent hours trawling through book sites in search of the best product management books. 30 Things To Do in Your First 90 Days as a Marketing Manager.

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Why SaaS Product Management Is Crucial

Noupe

Product management plays a major role in defining UI/UX, product usability, features, and vis-à-vis the success of a SaaS business. All such departments collaborate to deliver the product on time. All such efforts are clubbed to provide a cohesive product experience to customers, making way for product management.

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The EU’s war on behavioral advertising

UX Collective

Meta recently conceded that in-app behavioral advertising in the EU can no longer be opt-in by default, marking the end of an era. We are in the midst of one such shift in the digital advertising industry. We are in the midst of one such shift in the digital advertising industry. The regulators won, at least for now.

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Marketing vs Advertising: A Comprehensive Comparison

Inkbot Design

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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Tony Spaeth, corporate identity pioneer, 1934–2021

Logo Design Love

In subsequent years he practiced marketing management in a variety of industries: in packaged goods, as a product manager in American Home Products’ food division; as a consultant to the supermarket industry on private brand management; as a consultant to account management and clients of NW Ayer advertising; and as a corporate vice president and director (..)

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A product tsunami is coming

UX Collective

This article approaches Artificial Intelligence from the perspective of Product Managers, aiming to analyze how these changes will impact digital products and their associated businesses. What is our responsibility as a Product Manager? What exactly does ‘disruptive technological change’ mean?

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9 Common Digital Marketing Mistakes You Need to Avoid

Inkbot Design

In that case, you can spend money on social media advertising without specific goals or target demographics. Because of this, it's possible that the intended audience won't see your advertisements, and you won't be able to gauge how well your campaigns are doing. Suppose you don't have a solid marketing strategy.

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