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Why SaaS Product Management Is Crucial

Noupe

Product management plays a major role in defining UI/UX, product usability, features, and vis-à-vis the success of a SaaS business. All such departments collaborate to deliver the product on time. All such efforts are clubbed to provide a cohesive product experience to customers, making way for product management.

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9 Common Digital Marketing Mistakes You Need to Avoid

Inkbot Design

Some other common pitfalls are a mobile-unfriendly website, a lack of social media use, and a lack of analytics. In that case, you can spend money on social media advertising without specific goals or target demographics. You might waste a lot of money on advertising that doesn't attract new customers.

Marketing 136
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How to Build A Killer Marketing Team

Canny

With the amount of small tasks a marketing manager has to do, and the meetings and reports and endless emails, they need support. Incidentally, if you’re a marketing manager, head of marketing, CMO, or a product manager in need of a marketing team, why not get in touch and see how Canny Creative can help? PPC Manager.

Marketing 148
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Marketing vs Advertising: A Comprehensive Comparison

Inkbot Design

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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The EU’s war on behavioral advertising

UX Collective

Meta recently conceded that in-app behavioral advertising in the EU can no longer be opt-in by default, marking the end of an era. We are in the midst of one such shift in the digital advertising industry. We are in the midst of one such shift in the digital advertising industry. The regulators won, at least for now.

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How to Build A Killer Marketing Team (Game Included!)

Canny

With the amount of small tasks a marketing manager has to do, and the meetings and reports and endless emails, they need support. Incidentally, if you’re a marketing manager, head of marketing, CMO, or a product manager in need of a marketing team, why not get in touch and see how Canny Creative can help? PPC Manager.

Marketing 133
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Marketing Job Descriptions: What Do Marketers Do?

Canny

Marketing is the process of promoting a company’s products or services to customers. Now you might be thinking: Oh so it’s basically advertising then? Whether it’s designing a website, writing content, planning social media ideas, developing an email campaign, or engaging in SEO, digital marketers have their hands full!

Marketing 148