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Product Management Books: The Ultimate Collection

Canny

Right now, there are dozens, if not hundreds, of product management books out there. With more books comes more research, and the last thing anyone wants to do is spent hours trawling through book sites in search of the best product management books. 30 Things To Do in Your First 90 Days as a Marketing Manager.

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9 Common Digital Marketing Mistakes You Need to Avoid

Inkbot Design

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Are you attempting to grow your business and enhance conversions?

Marketing 136
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Why SaaS Product Management Is Crucial

Noupe

Product management plays a major role in defining UI/UX, product usability, features, and vis-à-vis the success of a SaaS business. All such departments collaborate to deliver the product on time. All such efforts are clubbed to provide a cohesive product experience to customers, making way for product management.

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A product tsunami is coming

UX Collective

This article approaches Artificial Intelligence from the perspective of Product Managers, aiming to analyze how these changes will impact digital products and their associated businesses. Disruptive tech changes include significant advancements such as the Internet, digital photography and smartphones.

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Marketing vs Advertising: A Comprehensive Comparison

Inkbot Design

Marketing vs Advertising: A Comprehensive Comparison When promoting a business, product or service, the terms “marketing” and “advertising” often get used interchangeably. Understanding the key differences between marketing vs advertising is essential for crafting an effective promotional plan.

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The EU’s war on behavioral advertising

UX Collective

Meta recently conceded that in-app behavioral advertising in the EU can no longer be opt-in by default, marking the end of an era. We are in the midst of one such shift in the digital advertising industry. The regulators won, at least for now. And winning.

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Marketing Job Descriptions: What Do Marketers Do?

Canny

Marketing is the process of promoting a company’s products or services to customers. Now you might be thinking: Oh so it’s basically advertising then? Digital Marketing vs Traditional Marketing. Marketing covers both digital and traditional means, with pretty much every company employing a hybrid of the two. Download now.

Marketing 148