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Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. Full-page glossy magazine ads also offer a high visual impact.

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Sports Branding: How to Win Fans and Influence Consumers

Inkbot Design

Sports Branding: How to Win Fans and Influence Consumers Sports can unite people of all backgrounds and ages, creating shared enthusiasm and fervour. The global sports market is booming, with estimates valuing it at almost $500 billion ! What is Sports Branding?

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Top 20 Best Advertising Campaigns of All Time

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Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. This is why advertising campaigns are so important.

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Aaron Kasmin's matchbook-inspired artworks shed new light on American consumer culture

Creative Boom

Featuring works inspired by his beloved collection of vintage matchbooks, the paintings on display will hark back to a bygone era and present American consumer culture in a whole new light. In the early 1920s, the humble matchbook soon became the most effective advertising medium and was embraced by almost every industry.

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Out-of-Home Advertising: An Unconventional Approach

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Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.

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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

Havas is a multinational advertising and PR company headquartered in Paris with a long and illustrious history. Today, Havas operates in more than 100 countries, with more than 22,000 people, and is one of the world's largest advertising and communications groups.

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The Christmas ads of 2023: home comforts, cheesy music and zero worries about the cost of living

Creative Boom

In their ads, family tables are piled high with food, and there are plenty of expensive presents to go around. Sports Direct: Dream Big It's Christmas Sports Direct's ad focuses on the ambitions of a little girl whose Christmas wish is to become the world's top sports star. This time, it's: Who gives presents to Santa?

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