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D&AD Awards 2025: who won what?

Creative Boom

With the judging process changing dramatically this year, which agencies won big in the D&AD Awards 2025? Spreadbeats by FCB New York won in Digital Marketing for what the agency described as "Innovation through nostalgic technologies." For many, it's the biggest and most nerve-wracking night in the creative calendar.

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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

So they turned to global creative agency Mucho. This creates a higher-quality, noticeably softer product. The symbol, created by interlocking four heart shapes, represents a virtuous cycle in which everything from the raw product to the garments is produced in Mongolia by Mongolians. We visited museums," he recalls. "We

Brand 465
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Extreme Reach becomes XR as Athletics rebrands video production and management platform

Creative Boom

Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach. Now known as XR , the company has been at the heart of the entertainment business for decades - helping advertisers manage assets and the wider industry manage payroll.

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Wolff Olins' new logo brings back a sense of fun to agency branding

Creative Boom

Just when we were all getting tired of clean-yet-bland minimalist logos, the veteran agency throws a curveball with its new wordmark. Founded in 1965 in London's Camden Town by designer Michael Wolff and advertising executive Wally Olins, they were one of the first agencies to focus on corporate identity.

Agency 500
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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. It is rare to come across a creative agency founded by women," Anjela says. Despite the progress of our generation, the men still run the show in creative circles. It's not something you see every day."

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How live event illustration brings big opportunities for artists

Creative Boom

Now, with the demand for live event illustrators increasing, artists have the opportunity to increase their earnings if they have the skills to capture people, products, and ideas quickly in a unique style. While editorial and advertising work involve deeper, more creative exploration, live events offer immediacy and spontaneity.

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Big Type: Counterprint's new book explores graphic design where type plays the leading role

Creative Boom

It's packed full of eye-popping imagery from some of the world's best graphic designers and contains agency interviews and enlightening project descriptions to add context to visuals. Whereas a few years ago, the activities of the graphic designer were mainly restricted to the creation of posters, advertisements, packaging, signs etc.,