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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. More recently, they've been applying their design talents to their own branding. And as a result, they've just released a stirring new visual identity for the studio.

Agency 250
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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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Regular Practice rebrands online estate agency Purplebricks over a decade after launch

Creative Boom

Online estate agency disruptor Purplebricks went from being worth an estimated £1.4 But now the brand is revitalised by its new owners thanks to work by London-based agency Regular Practice. We aimed to modernise the brand for today's more digitally native world. billion to being sold for £1 last year.

Agency 340
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JKR creates new brand system for expanded Uber

Creative Boom

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. Uber was a perfect example of this.

Brand 444
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But Spees says seeing so many celebrity endorsements doesn't surprise him.

Brand 426
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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' These elements reflect Avon's new 'Embrace Your Power' brand positioning.

Brand 431
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Best foot forward: Lynne McCusker's bold branding for a new retro shoe store

Creative Boom

Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. I began my career at promotional marketing agency This Is BD , working on promotional and experiential projects for Arla Foods, Diageo and The Famous Grouse. "I

Brand 476