Creative Boom

MARCH 6, 2023

Popular flame-grilled chicken chain Nando's has turned up the heat on its brand identity with the launch of a new sonic logo and the debut of a short film directed by Jonathan Entwistle. And now Nando's is getting in on the action with the launch of its new branding platform: This Must Be The Place.

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Branding Brand Advertising Advertising 487

Creative Boom

NOVEMBER 21, 2023

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Our new brand charts an ambitious course for our future," says Teemu Suviala, global chief creative officer. "We

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Agency Consulting Inspiration Theme 462

Creative Boom

MAY 1, 2024

Whether it's the waka waka sound of Pac-Man on his never-ending pursuit of cherries, or the tune that plays when Mario grabs a Super Star power-up, video games have a rich sonic history just waiting to be tapped into. And that's just what No Fixed Address has done for the new full-service audio studio, DOKI DOKI.

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Inspiration Client Agency Branding 521

Creative Boom

SEPTEMBER 11, 2024

But now it's back, and the brand has been reinvented from the ground up. Now, though, it's being brought back to life with a brand-new visual and verbal identity in partnership with Tavern. Tavern is a branding and design agency based in Brooklyn specialising in crafting modern heritage brands.

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Brand Branding Agency Inspiration 492

Creative Boom

MARCH 17, 2025

Drawing from her experience as Vice President of the Cambridge University Jazz Orchestra, DLMDD's Laura AlYousif explores how jazz's improvisation, emotional connection, and teamwork mirror the art of sonic branding. Jazz Improvisation vs Sonic Branding Jazz is built on improvisation, but that doesn't mean it's chaotic.

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Brand Branding Arts and Crafts Art 345

Creative Bloq

JUNE 18, 2024

JKR crafts 'The Sound of Monastic Divinity’

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Brand Branding Graphic Design Graphic 284

Creative Bloq

MAY 1, 2024

McDonald's, Old Spice and Corona prove the best branding is multi-sensory.

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Brand Branding Graphic Design Graphic 300

Creative Bloq

MARCH 12, 2025

It's a mouthwateringly tasty campaign.

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Brand Branding Graphic Design Graphic 258

Creative Bloq

AUGUST 3, 2024

It’s a celebration of the creative community.

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Brand Branding Graphic Design Graphic 240

Creative Bloq

JANUARY 8, 2024

The project has changed sound design studio Molecular's approach to thinking and collaborating.

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Brand Branding Graphic Design Graphic 274

Creative Bloq

OCTOBER 22, 2024

Practical advice for getting started with sonic branding.

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Brand Branding Graphic Design Graphic 261

Creative Bloq

OCTOBER 8, 2024

While Instagram’s newly launched sonic logo has drawn criticism, there are lessons to be learned from the media company’s choices.

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Media Brand Branding Graphic Design 284

Creative Boom

FEBRUARY 12, 2024

And so they asked London brand and design consultancy DixonBaxi to update their branding to reflect this new mix and their self-proclaimed vision of themselves as "scrappy underdogs". In the words of DixonBaxi, this is: "A voice-led brand that brings a dash of spice to everything it does.

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Networking Sports Brand Branding 480

Creative Boom

JUNE 6, 2023

Amsterdam-based Chuck Studios has unveiled a refreshing new identity for the Molson Coors brand Miller Genuine Draft, which draws inspiration from the beats of the high-energy bars and clubs where the drink is served. We make the beer look unique and create consistency by examining the brand's DNA and bringing that to life.

Inspiration 477

Inspiration Agency Patterns Brand 477

Creative Boom

MARCH 4, 2022

The founder of branding and design agency Bulletproof , these books reveal a little of what Gush has been through to build a business from nothing. Meticulously cataloguing the breakthrough artists who underpin and elevate this sonically super-charged genre, it's an inspiring story on the birth of hip-hop. Gush Mundae.

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Inspiration Agency Art Branding 483

Inkbot Design

JULY 14, 2023

Sonic Branding: Creating Memorable Soundscapes Have you ever hummed to a catchy jingle from a TV commercial or instantly recognised a brand by its sound? Well, my friend, you've experienced the power of sonic branding! But what exactly is sonic branding?

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Brand Branding Arts and Crafts Advertising 96

Creative Boom

OCTOBER 8, 2024

Since I visited the Ice Music Festival in Norway, where all the instruments are made of ice, I've been fascinated by the sonic possibilities of switching up your apparatus. Recently, they turned to London-based creative agency DixonBaxi to shape a new identity for the company and unify what was at that point a fragmented brand.

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Brand Branding Production Agency 313

Creative Boom

NOVEMBER 8, 2023

So, it feels like a moment for brands to capitalise on demonstrating a level of altruism whilst showing their identities in a fresh way. And that's because consumers are becoming co-creators of their brand experiences. The custom typeface is a nod to piping icing textures, appropriate for a food colouring brand with lots of flavours.

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Fonts Branding Brand Typography 545

Creative Boom

JANUARY 28, 2025

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

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Education Brand Branding Digital 195

Creative Boom

JULY 31, 2024

The buying and selling platform for creative assets has a brand-new look. The new brand identity will be rolled out across the platform, with a focus on enhancing and further strengthening its creative subscription product. But first, we needed to define what we stood for as a brand. "We

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Creative Boom

JULY 25, 2023

Global brand and design consultancy Elmwood has worked with drivers' services company The AA to create a bold, forward-facing identity which keeps up with the ever-changing demands of motorists and highlights the company's diverse range of offerings. Fortunately for The AA, the brand had a strong foundation to build on.

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Brand Branding Consulting Travel 368

Under Consideration / Brand

FEBRUARY 4, 2020

1953) "Sonic Corp., more commonly known as Sonic (stylized as SONIC), is the operator of an American drive-in fast-food restaurant chain based in Oklahoma City, Oklahoma, that is owned by Inspire Brands, the parent company of Arby's and Buffalo Wild Wings. Sonic Twitter announcement. Design by. Related links.

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Color Animation Magazine Brand 133

Creative Boom

SEPTEMBER 22, 2024

Build a sonic brand : Just as you maintain visual consistency across projects, consider developing a consistent audio style. Fine-tune with track edits : Remember that you have full control over the length and structure of the music.

Adobe 497

Adobe Portfolio Inspiration Illustration 497

Design Week

MARCH 25, 2021

Sonic branding consultancy MassiveMusic has partnered with music testing company SoundOut to launch the “world’s first” data-driven sonic branding tool. MasiveBASS considers its database of sonic assets and then ranks them on the closest match to a brand’s personality.

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Brand Branding Consulting Architecture 78

Design Milk

APRIL 26, 2024

And to bring subsequent aspects of this supersaturated fantasia to fruition, the technology giant tapped Amplify , a global creative agency whose specialty is realizing brand experiences informed by community connection.

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Color Exhibition Textures Architecture 334

Design Milk

OCTOBER 3, 2022

The Polaroid P3 takes on a retro-futuristic style of portable boomboxes circa 1986, while the most sonically powerful of the quartet, the Polaroid P4 , looks like a graphical interpretation of a sunny-side egg in its yellow colorway. Polaroid P3. Polaroid P3s. ” Polaroid P4. Polaroid P4.

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Sports Color Graphic Media 290

Design Milk

AUGUST 23, 2022

Levity is the sister brand of Ruggable, and their furniture is proving to be just as easy to clean as their floor coverings. Slim Aarons’ ‘Poolside Glamour’ Sonic Editions recently released a collection of rare, never before seen photos by the talented Slim Aarons. The Scandinavian Lounge Chair by Levity.

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Arts and Crafts Architecture Color Sculpture 246

Abduzeedo

JULY 31, 2023

Sonic Symphony: Fay Translates Lobe's Aural Art into Visual Branding abduzeedo 0731—23 In a symphony of sound and design, FAY , has orchestrated a captivating branding and visual identity for Lobe , North America's inaugural spatial sound studio. Lobe, a harbinger of 4DSOUND technology, sweeps its visitors into a sonic voyage.

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Brand Branding Art Animation 69

Creative Boom

FEBRUARY 21, 2022

From video conferencing gadgets, lighting and podcasting to brand new cameras, standing desk aids and funky additions to boost your creativity or just brighten your world. We've got our eye on 512 Audio , a brand that has two affordable microphones available: the dynamic Limelight and the condenser Skylight. Priced at £24.

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Presentation Photography Brand Branding 516

Its Nice That

DECEMBER 4, 2024

Speaking to Spotify’s global head of design and brand, we find out how 2024’s pop summer inspired the sonic look of Wrapped’s 10th anniversary.

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Brand Branding Inspiration 122

Design Milk

AUGUST 5, 2024

The luxury audio brand is known for building premium gear both inside and out, able to deliver among the best-sounding audio in the industry, while offering a stunning design and build-quality that does away with some of the traps that the rest of the industry can fall into. SACD 30n DM: What’s old seems new again.

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Production Industrial Design Branding Brand 306

Creative Review

JANUARY 24, 2023

Comprising a new logo, symbol, colour palette, photography, illustration and sonic branding, the new identity brings both companies together under the Eurostar name, which was chosen “due to its powerful equity and global recognition” The new branding will launch in full by the end of 2023, and hopes to put a modern face on the Eurostar (..)

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Photography Brand Branding Illustration 90

Inkbot Design

AUGUST 28, 2023

Top 10 Futuristic Logos Redefining Brand Identity In today's digital world, technology continues to evolve rapidly, fundamentally changing how we live, work, and interact. This digital transformation is also reshaping brand identity and logo design. Audiences now expect a more engaging brand experience.

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Brand Branding Animation Digital 98

Under Consideration / Brand

MAY 11, 2020

Relevant quote To underscore the expanded mission, Understood refreshed its brand strategy and introduced a new visual logo, identity system and color palette. Sonic logo. Understood is a 501(c)(3) private operating foundation based in New York City.". Wolff Olins. Related links. Understood press release. Images (opinion after).

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Illustration Illustrator Education Programming 91

Design Week

JANUARY 18, 2021

The work includes a new logo (static and sonic), sound design, video and motion graphics as well as typography. The sonic logo has been designed as a way to complement the main logo and create an “anticipatory” feeling, according to the design team. These are graphs used to describe complex harmonic motion.

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Patterns Typography Exhibition Graphic 101

Inkbot Design

OCTOBER 25, 2023

Top 9 Branding Trends to Watch Out for Branding has become critical to business success in an era of rapid technological advancements and shifting consumer behaviours. This involves every aspect of a brand's communication, from design and messaging to customer service and product delivery.

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Brand Branding Marketing Marketing 98

Design Week

JANUARY 9, 2023

The studio has devised a new brand story as well as Center Parcs Europe’s visual and sonic identities. DesignStudio has rebranded Center Parcs Europe as part of its broader strategy to reinvent itself as a holiday destination for all, not just families with young children.

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Inspiration Brand Branding 85