Creative Boom

AUGUST 2, 2023

It follows COLLINS' recent rebrand for the firm. Flexible site modules were created to tell more complex student stories with imagery, headlines, bylines, and data. Athletics also enhanced the site to include an updated member spotlight module developed to allow you to explore multiple members' stories within a page.

Inspiration 368

Inspiration Education Photography Branding 368

Graphic Design Junction

NOVEMBER 7, 2021

If the answer to some or all of these questions is yes, then you need to rebrand. Rebranding takes a lot of time, to integrate it all over the brand takes at least six months and for the consumers to get used to it takes at least 2 years, so if you are bored or having a minor crisis, rebranding is not the solution. 6,131 items.

Branding 353

Branding Brand Marketing Marketing 353

Inkbot Design

OCTOBER 27, 2023

Rebranding Success Stories: How Companies Reinvented Themselves The lizard brain loves the familiar. That's why rebranding is so tricky. But the companies that manage to pull off a successful rebrand unlock new levels of growth. When done right, rebranding jolts stagnant brands back to life.

Branding 98

Branding Brand Arts and Crafts Portfolio 98

Creative Boom

MARCH 28, 2023

Apron, a fintech product that speedily sorts, pays, and reconciles invoices, launched its rebranding initiative by encouraging binge-watching. We needed to tell a story." The rebrand was created in just ten weeks, which adds to the impressive transformation. Not just one in a million other fintech solutions."

Brand 508

Brand Branding Marketing Marketing 508

Creative Boom

JUNE 11, 2024

The Australian frozen meal service needed a rebrand, one that reflected its huge success, homely meals, and anti- "mumsy" attitude, extending from its website to its packaging. It wanted the new identity to pay respect to its unique origin story but also reflect its phenomenal growth as Australia's tastiest frozen meal service.

Illustration 458

Illustration Illustrator Branding Brand 458

Creative Boom

OCTOBER 16, 2023

As they've expanded across the capital, Fellow have developed a rebrand of the company's identity, which helps to position them as an attractive choice for discerning coffee aficionados. They truly embedded themselves with us and worked with us for successful outcomes at every step. Strategic, creative and bold.

Branding 488

Branding Brand Fonts Vectors 488

Creative Boom

DECEMBER 16, 2023

When you're known for one thing but want to be known for another, a root-and-branch rebrand is often necessary. After the success, they built their own stereo camera, which soon became the industry standard. However, their story started and ended with their cameras, meaning customers thought of specs and not the benefits of 3D vision.

Brand 510

Brand Branding Production Digital 510

Design Milk

JANUARY 19, 2024

didn’t experience a direct trajectory career-wise, which is what makes her story all the more compelling. Their client list includes everything from large global rebrands to developing new brand strategies and systems for up and coming brands in the arts, culture, beauty, lifestyle, and fashion sectors. Photo: Jiminie Ha 2.

Graphic Design 313

Graphic Design Art Branding Brand 313

Creative Boom

DECEMBER 11, 2023

They then cut together an edit summarising everything that has contributed to Boyds' 85 years of success. Through these elements, Boyds tells a cohesive, 360-degree story to clients at all touchpoints and demonstrates that although the brand's values haven't changed in 85 years, its vision is fresh, future-focused, and visionary.

Sports 497

Sports Client Photography Digital 497

Creative Boom

MAY 18, 2025

It's official: Jaguar has dropped its advertising agency, Accenture Song, following huge criticism of its 2024 rebrand. In November last year, Jaguar Land Rover (JLR) unveiled a radical rebranding exercise. So what went wrong, and what lessons can be learned? What went wrong? It feels like something. It is the thing that stirs emotion."

Agency 514

Agency Branding Brand Advertising 514

Creative Boom

MAY 4, 2022

Designed to build on Art Republic's success, the new approach also aims to challenge the status quo of the art sales marketplace. With this in mind, Pentagram's Angus Hyland and his team used Art Republic's unique position as the basis of its rebrand.

Art 358

Art Artist Gallery Branding 358

Creative Boom

SEPTEMBER 8, 2024

Music can profoundly impact the success of visual content in the following ways. Emotional resonance : Music has the unique ability to tap into our emotions, setting the tone and mood for your visual story. Why music matters First, let's consider why this matters. And none of this was at all difficult.

Agency 501

Agency Client Branding Brand 501

Creative Boom

JUNE 17, 2025

The rebrand aims to reposition Life Factory as a confident, compassionate alternative to the tech-heavy aesthetic dominating the sector, putting humanity back at the heart of workplace health. The collaboration with Life Factory founder Nick was, according to Darren, a key part of the project's success. That's a powerful idea.

Branding 195

Branding Brand Self-employed Illustration 195

Just Creative

FEBRUARY 16, 2021

Had it not been for their rebranding, they may not be around today. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. To execute your brand’s strategy, five specific roles need to be filled to be successful (Roll Call!):

Branding 336

Branding Brand Marketing Marketing 336

Creative Boom

MAY 24, 2023

And the success of this structure has been in large part responsible for a thriving indie production sector in the UK today. A consistent logo with parametric possibilities One of the key elements of the rebrand is bringing Channel 4's logo at the heart of the brand, alongside introducing a singular masterbrand colour.

Branding 454

Branding Brand Travel Layout 454

Creative Boom

JULY 2, 2024

They've had success rebranding heritage wineries like Zentao and Catena Zapata, but their latest project is something a little different: a new-to-market Pinot Grigio called Flora Lisa. Milan-based branding agency Robilant has been working in this space for a while now, with the goal of bringing Italian finesse into the U.S.

Agency 293

Agency Marketing Marketing Coding 293

Creative Boom

MAY 12, 2024

And I'm seeing brands leveraging immersive technologies to tell their stories in a way that allows customers to really experience them. That's almost the first place any new company rebrand is going to go out in practice. Agencies embodying those voices will be best positioned for success. It's all about experience now.

Graphic Design 511

Graphic Design Graphic Agency Client 511

Creative Boom

JUNE 15, 2025

When Ben Watkinson from GF Smith and Pali Palavathanan from TEMPLO discussed their dramatic rebrand on 27 February, 84 members got unprecedented access to the strategic thinking behind one of the industry's most talked-about transformations. The 'Behind the Brand' series has been particularly revelatory.

Networking 195

Networking Freelance Freelance Self-employed 195

Inkbot Design

NOVEMBER 21, 2024

You'll learn proven strategies that have helped my clients stand out in their industries, and I'll share real-world examples as a success story. Whether you're starting fresh or rebranding , these steps will transform your business's identity into a powerful asset that resonates with your target audience.

Branding 105

Branding Brand Marketing Marketing 105

UX Collective

MARCH 28, 2023

When is the right time to rebrand? But if you must, these rebranding efforts might provide some useful hints. Instead, I thought I’d take the liberty of selecting a few successful cases of rebranding. Thanks to Ned Dwyer and Billy Oppenheimer from whom I sourced these stories and quotes. Almost never.

Fashion 134

Fashion Travel Branding Brand 134

Inkbot Design

DECEMBER 11, 2020

8 Rebranding Examples Showing Superb Rebranding Strategy. Rebranding usually occurs when a business decides to change a significant element of its identity. Whatever the reason for that change might be, a rebranding strategy is crucial for success. 1 – Made in Bhutan. 2 – Coty Inc. 3 – Co-Op.

Tourism 124

Tourism Branding Brand Marketing 124

Creative Boom

NOVEMBER 1, 2023

When you look at the output of large, corporate rebrands," explains Jessica, "it can feel like everyone is doing the same thing. Establishing that ethos and story upfront allows us to design and develop systems that feel truly one of one; authentic to each client, and, importantly, unique in their industry."

Brand 506

Brand Branding Agency Client 506

Noupe

JULY 1, 2021

Both cases tell it’s time for a rebrand. Here in this article, we’ll take a look at some of the best cases of rebranding. True, rebranding is not always successful. But as we will see in the following cases, companies can follow calculated strategies to make a rebrand work to their advantage.

Branding 116

Branding Brand Marketing Marketing 116

Eye on Design

DECEMBER 9, 2021

The unfussy lettering, crisp lines, and pared-down color palettes of these rebrands look like stylish cartoon versions of the original logos. There is something that changed this year that made this aesthetic and this approach not just acceptable, but really successful in the marketplace,” says Armin Vit, co-founder of UnderConsideration.

Branding 141

Branding Brand Media Digital 141

We And The Color

DECEMBER 9, 2022

David Shultz, the Founder of Sans Serif, and his team offered to rebrand Mission Bit when they saw how much the San Francisco-based 501(c)(3) not-for-profit had grown over the past 10 years. They wanted to help support underrepresented youth of color in tech by celebrating the organization’s success and aiding its future growth.

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Agency Color Schemes Project Management Color 128

Inkbot Design

MARCH 13, 2024

Rebranding Strategies: Reviving Your Company's Image We've all experienced that sinking feeling when you realise your favourite product or company has completely overhauled its image. ” Rebranding is more than just a flashy new look, in any case. Why Rebrand? An overhaul modernises the brand. The end goal?

Branding 98

Branding Brand Marketing Marketing 98

Inkbot Design

OCTOBER 25, 2023

Rebranding Exercise: A Strategic Approach to Business Growth As we approach the new year, companies across industries realise that standing out in today's crowded marketplace requires a distinct and memorable brand identity. Rebranding is all about revamping and reinvigorating your company's visual branding , messaging, and overall identity.

Marketing 98

Marketing Marketing Branding Brand 98

Inkbot Design

AUGUST 13, 2023

How to Rebrand your Business – a Simple Guide Rebranding is a delicate manoeuvre that many companies approach with trepidation. However, rebranding is sometimes a necessary step for continued growth and relevance. In these cases, a thoughtful rebrand can re-energise a business and propel it into its next expansion phase.

Branding 107

Branding Brand Marketing Marketing 107

Canny

JUNE 24, 2021

Rebranding is 50% risk and 50% opportunity. When a company gets their rebranding right, it can boost their image for the better, raising brand awareness and increasing sales. Rebranding can provide a great space for a company to reinvent themselves and to revisit the direction the company is going in. free ebook. get for free.

Branding 139

Branding Brand Adobe Marketing 139

Graphic Design Junction

NOVEMBER 12, 2024

This allows generative systems to “learn” what works best in terms of visual appeal, user interaction, or branding success. As we move towards 2025, users are expecting more than just static visuals—they want to be part of the story, to explore, engage, and interact with the content in ways that feel real and personal.

Web Design 244

Web Design Web Design Arts and Crafts Digital 244

We And The Color

APRIL 11, 2025

It’s how we perceive the world, how we absorb stories, how we witness the magic of cinema. Lithuania’s International Movie Festival rebrand by andstudio. The Rebrand’s Impact on Lithuania’s International Movie Festival Did this ambitious rebrand achieve its goals? Why an eye? Think about it.

Banners 45

Banners Branding Brand Color 45

Canny

JUNE 3, 2021

Carrying out a Brand Audit is key before your company engage in any sort of rebranding project. The Rebranding Brief Template. Most businesses go through the process of discussing a rebrand when they want to make a change within the business. And a Brand Audit needs to happen before undertaking any work on a rebrand.

Branding 148

Branding Brand Agency Client 148

Graphic Design Junction

MAY 26, 2024

In the competitive world of business, a brand logo designs on other words “visual identity” can significantly influence its success. We believe that design is not just aesthetic; it is a narrative that goes beyond the visual, telling stories that echo in the minds of those who experience them.

Branding 278

Branding Brand Inspiration Sports 278

Just Creative

JULY 7, 2020

These photographers thrived and became successful in various areas of industry. If you think about how the most popular companies reached success, it’s attributed to the brand image they portray. For a photographer, successful branding will allow you to stand out among all other businesses that are within the same field.

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Client Photography Branding Brand 254

Graphic Design Junction

AUGUST 17, 2022

Custom illustrations have taken over from stock images and have the power to uniquely visual appeal to your UI design trends and also help you tell the story of your brands and products. It is easy to get attracted by all these fun animations we see, but it is necessary to make wise decisions to ensure a successful design.

Web Design 358

Web Design Web Design Internet and Software Development Fonts 358

Canny

MARCH 2, 2022

This week’s rebrand is all about chocolate, because who doesn’t like to indulge every now and then?! In this series we’ve covered various rebrands in the FMCG sector, including an orange drink and an avocado packaging company. Totally Squashed It: The Tuborg Squash Rebrand Explored. TCHO Rebrand Explored.

Branding 148

Branding Brand Production Agency 148

Inkbot Design

OCTOBER 16, 2023

The Rebranding Process: Strategies for Success and Growth Rebranding is a strategic initiative that enables companies to make impactful changes and reach a broader audience. However, rebranding should be approached with care: if it goes wrong, brands risk alienating customers.

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Marketing Marketing Branding Brand 98