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As we approach 2025, the creative industry stands at a fascinating crossroads. The rapid evolution of AI is reshaping how we think about design. To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025.
At the heart of this redesign is a deep dive into player passion, creating a brand experience that resonates across every game and media platform Riot touches. What emerged was that, while Riot owns many properties across multiple media, there is a unified brand purpose at the heart of everything it does: making the player experience better.
Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.
The car brand went for something totally different from their usual ads, as you can see in the embedded video above. On X, Jaguar’s post was met with a lot of irony, to which the community manager replied with tweets that seemed to be copy-pasted. So, what’s the problem with the new branding?
Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. "We Co-founder Abbas Mushtaq shares insights on their journey.
A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.
In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses.
RTD is a crucial sector for us to reinforce our coffee leadership position in China," says Catrina Xiaoyu Wang, senior manager at Starbucks China. "RTD RTD is a crucial sector for us to reinforce our coffee leadership position in China," says Catrina Xiaoyu Wang, senior manager at Starbucks China. "As
Your eyeballs are in for a wild ride if you happen to land on any of the social accounts promoting The Great Frog a jewellery brand going back to the 1970s, famous for its eclectic rock star collections. Despite the limited duration, George and Rachinta managed to pack in a mad amount of characters and detail, all on a very tight timeline.
Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Of course, the self-tan market has boomed in recent years, and we've seen everything from celebrity brands to natural claims, foams, oils, moussesyou name it.
With its seamless mix of discovery tools and project management features, Cosmos is a good choice for group projects and shared vision boards. With its seamless mix of discovery tools and project management features, Cosmos is a good choice for group projects and shared vision boards. Here are some other options.
In a drinks market overflowing with kombuchas, seltzers, and adaptogen-laced elixirs, where health-conscious consumers are becoming increasingly selective with their choices, being the go-to brand is no easy feat. Enter Earthling Studio, which was tasked with overhauling HALFDAY's visual identity and brand world.
Collaborate and simplify Jonathan White, branding specialist at HeadSpace , believes in the power of collaboration. Image licensed via Adobe Stock We share practical wisdom from the Creative Boom community to help you push through when inspiration runs dry. The good news? Just work through it," he recommends.
At the same time, of course, there are also many experienced illustrators who somehow manage to stay off your radar. At the same time, of course, there are also many experienced illustrators who somehow manage to stay off your radar. In short, Agent Pekka knows talent when they see it. Karlotta Freier 2. Macarena Luzi 4.
There were big challenges: connecting with the community, being curious about what is going on in digital and visual design, and, of course, management." "There were big challenges: connecting with the community, being curious about what is going on in digital and visual design, and, of course, management."
Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. One of her biggest challenges, though, was time management (anyone who's completed a demanding university degree can relate).
From transforming Boulder's beloved Pizzeria Alberico to partnering with global brands like Stripe, Mast balances simplicity, collaboration, and storytelling in its approach. Inspired by design legends and modern art, this small but dynamic team brings a timeless quality to every project.
Aseil's journey to founding Design Wolf LDN took several creative turns, from earning a first-class honours degree in Interior Architecture to working on Netflix sets and fashion shoots before finding her true calling in brand design. I used to spend hours coming up with ideas and designing brand templates for them.
From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.
Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. The studio partners with visionaries, businesses and agencies to shape future brands. The brief With two million users, Kickbase is Germany's biggest fantasy football manager.
Freelance brand designer Dom Edwards and marketing manager/musician Lauren Archer run The Arena alongside their own creative careers. For most, getting into the creative industries isn’t an easy task, even if you have the right qualifications on paper. What’s not to like?
Tuma was actually studying at Freeda School as a student when the idea for the brand refresh came about. After seeing its old brand identity every day, he was inspired to create something new and approached Freeda's CEO with a vision to update its visual brand identity.
Because he worked in such an analogue way, Hovey says he had "no real brain for graphic design" and never wanted to work at a brand. While the country watched the crowning of another Great British Bake Off winner, we caught up with the man behind the moreish illustrations on the show.
The fresh brand identity reflects the power of a new global unified creative and delivery platform to entertainment industry brands. Brand agency Athletics has unveiled a new identity for the entertainment industry business Extreme Reach.
This hands-on love for print and branding carried him through a foundation year at Lincoln and eventually to Falmouth University, where he found a community of like-minded creatives. Carving a path through print and branding Upon graduating, Tonge entered the industry at a precarious time - in 2008, in the midst of a financial crisis.
Dutch agency Verve has launched its new brand identity for African fintech Flutterwave , which has just been valued at over $3 billion, currently making it the highest valued African startup on the continent. The whole identity and brand strategy is grounded on this single story and pulls through across the new brand and its assets.".
The work by Robot Food hopes to break down any stigma around managing money. The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. It's been ten years since StepChange last addressed its branding, and a lot has changed during that time.
At Creative Boom, we're big fans of the work of Angel & Anchor , who describe themselves as "a ballsy branding studio based in Belfast; we work hard, we listen, we give a s**t." In parallel with developing the Southside Social brand, the studio has been working on creating a sister brand.
Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? So, what's the best way to create brand portals?
The work by Robot Food hopes to break down any stigma around managing money. The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens. It's been ten years since StepChange last addressed its branding, and a lot has changed during that time.
Since 2009 Epidemic Sound has been providing a simple solution for content creators, marketers, and businesses looking to harness the power of music without the headaches of licensing and rights management. Illustration by Mia Angioy for Creative Boom Today, we kick off a special six-part series focused on the use of music in modern design.
Studio Up North brings inclusive yet impactful branding to a global initiative empowering everyday athletes to "go the distance" for a meaningful cause. The brand's graphic centrepiece is a dynamic, track-inspired icon that doubles as a bold, abstracted 'C'a symbol of community, change, and commitment.
Designed to accommodate the evolving needs of its employees, the automotive brand’s office integrates contemporary, colorful aesthetics with ergonomic principles to foster a productive and inspiring work environment. While this approach promotes communication and teamwork, managing noise levels is often a challenge.
The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They dubbed this brand idea 'Follow your mood into the moment'.
Lilongwe Wildlife Trust partners with UK-based agency sixredsquares to launch a refreshed brand and website to raise global awareness and support for wildlife conservation in Malawi. The revamped brand and website aim to engage a global audience and highlight LWT's crucial work.
This table collection exemplifies what the two brands do best. Modular Lighting Instruments is a Belgian brand specializing in immersive lighting solutions, spanning residential, retail, and commercial industries. Material use here plays a key role, visual weight of high importance.
I like to help brands and publications communicate with their audience visually." There's a vibrant and creative community over here, of which I've managed to work with some heroes of mine," he explains. There's a vibrant and creative community over here, of which I've managed to work with some heroes of mine," he explains.
Spacemade is a co-working brand with a difference. The idea had been that while the B2B-intended branding for Spacemade was minimal and somewhat corporate, personality would come through in the designs for the individual locations. founder and managing director Sam Fresco. Crafted by Wildish & Co., Wildish & Co.,
Creative agency Universal Favourite explains the thinking behind the brand. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. It's incredible what new health services are coming online these days.
Brand design agency SomeOne has recently unveiled its new identity for the World of Wedgwood , which draws on the pottery company's rich history and craft-based skills to create a stunning yet respectful new look. When it comes to rebrands, some identities are more delicate than others. The site is Everything Wedgwood - on a plate."
A market leader in the country, company management wanted a modern hub that highlights their well-known lines and supports employees in one location. We emphasized the showroom experience and created a home for three brands, says Guilherme Meneses, project designer at Perkins&Will. Photography by Renato Navarro.
Wildish & Co reveal how it seamlessly blended its branding and interior design. And they turned to creative agency Wildish & Co to create branding that would sell the concept of a different kind of club. s brief for the branding was centred on the idea of 'physical meets digital'. brand partner Harm Kerkhof.
It's no secret that brand guidelines have become a major headache for graphic designers working today. Corebook is on a mission to help and wants to make PDF brand guidelines extinct by 2025. In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. That approach might have worked okay in the 1990s.
All of them can help you streamline your workflow, increase efficiency, and better manage your freelance venture. Standards Site New to create brand guidelines? Standards Site is a system that helps you build style guides and brand guidelines easily and quickly. And then think about how much extra money you could make.
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