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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

As we approach 2025, the creative industry stands at a fascinating crossroads. The rapid evolution of AI is reshaping how we think about design. To gauge the industry's mood, we've spoken to leading creative directors, agency founders, and industry visionaries about the trends they believe will define 2025.

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Rebrand of Riot Games by Stink Studios prioritises the player experience

Creative Boom

At the heart of this redesign is a deep dive into player passion, creating a brand experience that resonates across every game and media platform Riot touches. What emerged was that, while Riot owns many properties across multiple media, there is a unified brand purpose at the heart of everything it does: making the player experience better.

Media 474
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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Brand 448
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Why the Jaguar rebrand is a total disaster

Designer Daily

The car brand went for something totally different from their usual ads, as you can see in the embedded video above. On X, Jaguar’s post was met with a lot of irony, to which the community manager replied with tweets that seemed to be copy-pasted. So, what’s the problem with the new branding?

Brand 383
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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. "We Co-founder Abbas Mushtaq shares insights on their journey.

Brand 435
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Fitzroy of London exudes accessible luxury with new brand by SUN

Creative Boom

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Brand 448
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The McDonalds Redesign That Could Have Been

Designer Daily

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses.

Brand 358